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The Use of a Multi-tiered Framework to Analyze Commercial, Cause and Social Marketing Strategies in Sport
16 references·0 citing·37 second hop
The Use of a Multi-tiered Framework to Analyze Commercial, Cause and Social Marketing Strategies in Sport (2010)The Use of a Multi-tiered Framework to An…Tactical Considerations For The Effective Use Of Cause-Related Marketing (2011)Tactical Considerations For T…Relationship Marketing in Sports: A Functional Approach (2006)Relationship Marketing in Spo…Nike's Corporate Interest Lives Strong: A Case of Cause-Related Marketing and Leveraging (2006)Nike's Corporate Interest Liv…Tracking Generation Y: A Contemporary Sport Consumer Profile (2005)Tracking Generation Y: A Cont…Sports Marketing and the Psychology of Marketing Communication (2004)Sports Marketing and the Psyc…Sports marketing and the psychology of marketing communication (2004)Sports marketing and the psyc…Competition in Social Marketing (2003)Competition in Social Marketi…Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions (2003)Cause-Related Sport Sponsorsh…A Framework for Understanding Cause-Related Sport Marketing Programs (2003)A Framework for Understanding…Examining Sport Management Scholarship: An Historical Review of the Sport Marketing Quarterly (2002)Examining Sport Management Sc…Using Audience-Segmentation Techniques to Tailor Health Behavior Change Strategies (2000)Using Audience-Segmentation T…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Developing Successful Sport Marketing Plans (2000)Developing Successful Sport M…Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (1997)Marketing Social Change: Chan…Health Behavior and Health Education: Theory, Research, and Practice (1992)Health Behavior and Health Ed…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…Corporate Objectives in Sports Sponsorship (1987)An empirical model of attendance factors at major sporting events (2009)Segmenting sport spectators: Construction and preliminary validation of the Sporting Event Experience Search (SEES) scale (2010)A Model of Event–Destination Image Transfer (2013)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Predicting Sponsorship Outcomes from Attitudinal Constructs: The Case of a Professional Basketball Event (2007)Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program (2008)Beyond the Game: Perceptions and Practices of Corporate Social Responsibility in the Professional Sport Industry (2009)Developing Buyer-Seller Relationships (1987)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers (2010)Relationship Marketing and Social Media in Sport (2013)Managing brand presence through social media: the case of UK football clubs (2014)Business and Society (1963)A Contingency Framework for Understanding Ethical Decision Making in Marketing (1985)Effectiveness as Paradox: Consensus and Conflict in Conceptions of Organizational Effectiveness (1986)Enhancing Helping Behavior: An Integrative Framework for Promotion Planning (1996)The importance of nongovernmental organizations (NGOs) in global governance and value creation: an international business research agenda (2004)Collaborative Value Creation (2012)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The Media's Influence on Body Image Disturbance and Eating Disorders: We've Reviled Them, Now Can We Rehabilitate Them? (1999)What to do when Stakeholders matter (2004)Risk Communication for Public Health Emergencies (2007)AN ECOLOGICAL APPROACH TO CREATING ACTIVE LIVING COMMUNITIES (2005)Ecological models of health behavior. (2008)The Role of Behavioral Science Theory in Development and Implementation of Public Health Interventions (2010)Global corporate philanthropy: a strategic framework (1995)Cause Related Marketing and Corporate Philanthropy in the Privately Held Enterprise (1998)Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility (2011)A Comparison of Logistic Regression, Classification and Regression Tree, and Neural Networks Models in Predicting Violent Re-Offending (2011)Intersectionality and Disability Harassment (2011)Help Seeking and Treatment Use Among Suicidal College Students (2012)Admiration and adoration: Their different ways of showing and shaping who we are (2012)Understanding fans’ responses to the sponsor of a rival team (2016)
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References

  • 1992Health Behavior and Health Education: Theory, Research, and Practice13,207 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 1997Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment821 cited
  • 2003Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions164 cited
  • 2011Tactical Considerations For The Effective Use Of Cause-Related Marketing161 cited
  • 2006Relationship Marketing in Sports: A Functional Approach129 cited
  • 2000Using Audience-Segmentation Techniques to Tailor Health Behavior Change Strategies123 cited
  • 2004Sports marketing and the psychology of marketing communication76 cited
  • 2004Sports Marketing and the Psychology of Marketing Communication59 cited
  • 2003A Framework for Understanding Cause-Related Sport Marketing Programs54 cited
  • 2005Tracking Generation Y: A Contemporary Sport Consumer Profile47 cited
  • 2006Nike's Corporate Interest Lives Strong: A Case of Cause-Related Marketing and Leveraging39 cited
  • 2003Competition in Social Marketing36 cited

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2002
Examining Sport Management Scholarship: An Historical Review of the Sport Marketing Quarterly
20 cited
  • 2000Developing Successful Sport Marketing Plans13 cited
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