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Response to activewear apparel advertisements by US baby boomers
7 references·6 citing·42 second hop
Response to activewear apparel advertisements by US baby boomers (2008)Response to activewear apparel advertisem…Eveolution - The Eight Truths of Marketing to Women (2008)Eveolution - The Eight Truths…Don’t Be Afraid to Use Fear Appeals: An Experimental Study (1996)Don’t Be Afraid to Use Fear A…The depiction of senior citizens in magazine advertisements: A content analysis (1992)The depiction of senior citiz…Improving Advertising Aimed at Seniors (1989)Improving Advertising Aimed a…THE FASHION‐CONSCIOUS ELDERLY: A VIABLE, BUT NEGLECTED MARKET SEGMENT (1986)THE FASHION‐CONSCIOUS ELDERLY…Cognitive Age: a Nonchronological Age Variable (1981)Cognitive Age: a Nonchronolog…Approaching Invisibility: The Portrayal of the Elderly in Magazine Advertisements (1980)Approaching Invisibility: The…Experiential value and shopping well‐being of aging consumers (2022)Experiential value and shoppi…Product experiences of clothing attachment in baby boomers in the United States (2020)Product experiences of clothi…Women’s activewear trends and drivers: a systematic review (2017)Women’s activewear trends and…Fashion model profiles: the intersection of self, ideal and preferred (2017)Fashion model profiles: the i…Getting the Focus Right: New Zealand Baby Boomers and Advertisements for Glasses (2013)Getting the Focus Right: New …Children's Attitudinal Reactions to TV Advertisements: The African Experience (2012)Children's Attitudinal Reacti…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Qualitative Data Analysis: An Expanded Sourcebook (1994)Exploring Attitudes of Pakistani and Canadian Children towards Television Advertisements: A Cross-cultural Comparative Analysis (2014)Exploring Success Factors in the Children's Market (2014)Current issues and research in advertising (1978)Social Interaction and Life Satisfaction: An Empirical Assessment of Late-Life Patterns (1979)Shopping Orientation Segmentation of the Elderly Consumer (1985)Advertising in an ageing society (2000)Aging and masculinity: Portrayals in men's magazines (2014)Women over 40, foreigners of color, and other missing persons in globalizing mediascapes: understanding marketing images as mirrors of intersectionality (2018)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Toward the development of a multidimensional scale for improving evaluations of Business Ethics (1990)A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action (1992)Communicating the Consequences of Early Detection: The Role of Evidence and Framing (2001)The Impact of Comedic Violence on Viral Advertising Effectiveness (2010)Ethical Judgments: What Do We Know, Where Do We Go? (2012)Consumer Behavior: Implications for Marketing Strategy (1983)Cochrane Handbook for Systematic Reviews of Interventions (2008)Measuring customer‐based brand equity: empirical evidence from the sportswear market in China (2009)Solving the Athleisure Myth: A Means-End Chain Analysis of Female Activewear Consumption (2020)The determinants of Muslim women's pro-sport Hijab purchase intention: a theory of planned behavior perspective (2021)Participation of Australian women and girls in traditionally male-dominated sports 2016-2018 (2022)Technology Readiness Index (Tri) (2000)Consumer perceived value: The development of a multiple item scale (2001)From Multi-Channel Retailing to Omni-Channel Retailing (2015)Integrating “Consumer Well‐Being” Concepts: A Review and Research Agenda (2025)Age Differences in Information Processing: A Perspective on the Aged Consumer (1977)The Impact of Physically Attractive Models on Advertising Evaluations (1977)Social Learning Theory. (1978)The portrayal of older characters in magazine advertising (1999)A study of Canadian female baby boomers (2018)What we do know and don’t know about marketing communications on mature consumers (2023)A multivariate segmentation model of senior consumers (2009)Consumer Decision-Making of Older People: A 45-Year Review (2017)Identifying valuable customer segments in online fashion markets: An implication for customer tier programs (2018)Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market (2004)The invisible majority? Older models in UK television advertising (2006)Subjective Age Correlates: A Research Note (1986)It’s all at the mall: exploring adolescent girls’ experiences (2004)Too Old For Technology? How The Elderly Of Lisbon Use And Perceive ICT (2012)Experiential Marketing: Effects on Brand, Customer and Market Experience, and Industrial Applications with Perspectives from Nigeria (2020)
this work references cited by second hop

References

  • 1981Cognitive Age: a Nonchronological Age Variable268 cited
  • 1996Don’t Be Afraid to Use Fear Appeals: An Experimental Study106 cited
  • 1980Approaching Invisibility: The Portrayal of the Elderly in Magazine Advertisements86 cited
  • 1992The depiction of senior citizens in magazine advertisements: A content analysis81 cited
  • 1986THE FASHION‐CONSCIOUS ELDERLY: A VIABLE, BUT NEGLECTED MARKET SEGMENT46 cited
  • 1989Improving Advertising Aimed at Seniors33 cited
  • 2008Eveolution - The Eight Truths of Marketing to Women28 cited

Cited by

  • 2012Children's Attitudinal Reactions to TV Advertisements: The African Experience21 cited
  • 2017Women’s activewear trends and drivers: a systematic review19 cited
  • 2022Experiential value and shopping well‐being of aging consumers9 cited
  • 2020Product experiences of clothing attachment in baby boomers in the United States9 cited
  • 2017Fashion model profiles: the intersection of self, ideal and preferred8 cited
  • 2013Getting the Focus Right: New Zealand Baby Boomers and Advertisements for Glasses6 cited

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