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Generic structure and promotional elements in best-selling online book blurbs: a cross-cultural study
16 references·2 citing·35 second hop
Generic structure and promotional elements in best-selling online book blurbs: a cross-cultural study (2013)Generic structure and promotional element…The Language of Evaluation: Appraisal in English (2005)The Language of Evaluation: A…Rhetorical structure of biochemistry research articles (2005)Rhetorical structure of bioch…Generic patterns in promotional discourse (2005)Generic patterns in promotion…Intercultural rhetoric research: beyond texts (2004)Intercultural rhetoric resear…Research articles in applied linguistics: moving from results to conclusions (2003)Research articles in applied …Communicative moves in the discussion section of research articles (2002)Communicative moves in the di…The medical research paper: Structure and functions (1997)The medical research paper: S…Genre-mixing in academic introductions (1997)Genre-mixing in academic intr…Contrastive Rhetoric: Cross-Cultural Aspects of Second-Language Writing (1997)Contrastive Rhetoric: Cross-C…Genre Knowledge in Disciplinary Communication: Cognition/Culture/Power (1996)Genre Knowledge in Disciplina…Analysing Genre: Language Use in Professional Settings (1995)Analysing Genre: Language Use…Promotional Culture: Advertising, Ideology and Symbolic Expression (1993)Promotional Culture: Advertis…Genre Analysis: English in Academic and Research Settings (1992)Genre Analysis: English in Ac…Towards a Validated Analysis of Scientific Text Structure (1986)Towards a Validated Analysis …Genre as social action (1984)Genre as social actionCULTURAL THOUGHT PATTERNS IN INTER‐CULTURAL EDUCATION (1966)CULTURAL THOUGHT PATTERNS IN …A Cross-Cultural Genre Analysis of Firm-Generated Advertisements on Twitter and Sina Weibo (2021)A Cross-Cultural Genre Analys…Transnational Scottish Book Marketing to a Diasporic Audience 1995-2015 (2016)Transnational Scottish Book M…Language as social semiotic : the social interpretation of language and meaning (1978)Politeness : Some Universals in Language Usage (1987)Reading images: the grammar of visual design (1996)Genre and language learning: A social semiotic perspective (2009)Constructing proximity: Relating to readers in popular and professional science (2010)Why do news values matter? Towards a new methodological framework for analysing news discourse in Critical Discourse Analysis and beyond (2014)Minnesota studies in the philosophy of science (1956)Speech Acts (1969)Genres of Organizational Communication: A Structurational Approach to Studying Communication and Media (1992)Textual Agency: How Texts Do Things in Organizational Settings (2004)1 Constitutional Amendments: “Materializing” Organizational Communication (2009)The Manufacture of Knowledge: An Essay on the Constructivist and Contextual Nature of Science (1984)Genre analysis: English in academic and research settings (1992)Genre analysis : English in academic and research settings. By John M. Swales (Cambridge applied linguistics series.) Cambridge & New York: Cambridge University Press, 1990. Pp. 260. Cloth $34.50, paper $15.95. (1993)The textual organisation of research article introductions in applied linguistics: Variability within a single discipline (2006)The purpose of this study is to: Connecting lexical bundles and moves in research article introductions (2013)Introductions in research articles: variations across disciplines (2002)Linguistic Variation in Research Articles (2015)Grammatical Complexity in Academic English: Linguistic Change in Writing (2016)Strengthening move analysis methodology towards bridging the function-form gap (2017)Rethinking Genre in School and Society (1997)Chapter 3 : Identity as an Analytic Lens for Research in Education (2000)An Introduction to Discourse Analysis (2004)Disciplinary Discourses: Social Interactions in Academic Writing (2001)Stance and engagement: a model of interaction in academic discourse (2005)Why Research on Women Entrepreneurs Needs New Directions (2006)Qualification and certainty in L1 and L2 students' writing (1997)Learning considered within a cultural context: Confucian and Socratic approaches. (2002)Preparing Mainstream Teachers for English-Language Learners: Is Being a Good Teacher Good Enough?. (2005)Genre knowledge in disciplinary communication: Cognition/culture/power (1995)Genre in Three Traditions: Implications for ESL (1996)Persuasion and context: The pragmatics of academic metadiscourse (1998)Second Language Writing (2003)Lexicalization and Language Change (2005)Translanguaging as a Practical Theory of Language (2017)
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References

  • 1992Genre Analysis: English in Academic and Research Settings4,694 cited
  • 1984Genre as social action2,905 cited
  • 2005The Language of Evaluation: Appraisal in English2,892 cited
  • 1966CULTURAL THOUGHT PATTERNS IN INTER‐CULTURAL EDUCATION2,069 cited
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  • 1993Promotional Culture: Advertising, Ideology and Symbolic Expression381 cited
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  • 1986Towards a Validated Analysis of Scientific Text Structure252 cited
  • 2005

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Generic patterns in promotional discourse
172 cited

Cited by

  • 2021A Cross-Cultural Genre Analysis of Firm-Generated Advertisements on Twitter and Sina Weibo18 cited
  • 2016Transnational Scottish Book Marketing to a Diasporic Audience 1995-20153 cited