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Sponsorship of Intercollegiate Athletics: The Importance of Image Matching
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Sponsorship of Intercollegiate Athletics: The Importance of Image Matching (2001)Sponsorship of Intercollegiate Athletics:…A Chronicle of Higher Education (2017)A Chronicle of Higher Educati…Scaling the Tower of Babel: Relational Differences between Identity, Image, and Culture in Organizations (2000)Scaling the Tower of Babel: R…Unpaid Professionals (1999)Unpaid ProfessionalsAn investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas (1999)An investigation of match-up …An International Review of Sponsorship Research (1998)An International Review of Sp…A Conceptual Framework for Assessing Brand Equity in Division I College Athletics (1998)A Conceptual Framework for As…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Understanding the Sport Sponsorship Process from a Corporate Perspective (1996)Understanding the Sport Spons…Awareness of Sponsorship and Corporate Image: An Empirical Investigation (1994)Awareness of Sponsorship and …The Voice of the Customer (1993)The Voice of the CustomerThe Corporate (Sports) Sponsor (1992)The Corporate (Sports) SponsorThe Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…Corporate Saints and Sinners: The Effects of Philanthropic and Illegal Activity on Organizational Performance (1987)Corporate Saints and Sinners:…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…Conjoint Measurement for Quantifying Judgmental Data (1971)Conjoint Measurement for Quan…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)A model of fan identification: antecedents and sponsorship outcomes (2003)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)Sport and social media research: A review (2014)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Sponsorship-Linked Marketing: The Role of Articulation in Memory (2006)Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions (2013)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Advances in Consumer Research (2025)The House of Quality (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)Customer value: The next source for competitive advantage (1997)Theory and Methods of Scaling (1958)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Additivity, utility, and subjective probability (1967)Contingent Valuation: A Critical Assessment (1993)Validating vignette and conjoint survey experiments against real-world behavior (2015)Contemporary Guidance for Stated Preference Studies (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)Corporate image and corporate reputation in customers’ retention decisions in services (2001)Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Research on Corporate Philanthropy: A Review and Assessment (2013)Fools Rush in? The Institutional Context of Industry Creation (1994)The Relationship Between Research and Teaching: A Meta-Analysis (1996)Urban Development and the Politics of a Creative Class: Evidence from a Study of Artists (2006)
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References

  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 2017A Chronicle of Higher Education2,303 cited
  • 1993The Voice of the Customer1,969 cited
  • 1971Conjoint Measurement for Quantifying Judgmental Data1,347 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
  • 1994Awareness of Sponsorship and Corporate Image: An Empirical Investigation450 cited
  • 1999An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas324 cited
  • 1998A Conceptual Framework for Assessing Brand Equity in Division I College Athletics284 cited
  • 2000Scaling the Tower of Babel: Relational Differences between Identity, Image, and Culture in Organizations189 cited
  • 1996Understanding the Sport Sponsorship Process from a Corporate Perspective180 cited
  • 1987Corporate Saints and Sinners: The Effects of Philanthropic and Illegal Activity on Organizational Performance178 cited
  • 1999Unpaid Professionals

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159 cited
  • 1992The Corporate (Sports) Sponsor142 cited
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