An Evaluation of Fast Food Restaurant Satisfaction

Linda S. Pettijohn · Charles E. Pettijohn · Robert H. Luke

142 citations0/0 files storedJournal of Restaurant & Foodservice Marketing

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Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Patient Satisfaction in Healthcare

Abstract

The researchers interviewed 300 customers of a fast food restaurant. The respondents indicated that quality, cleanliness and value are the three most important attributes of a fast food restaurant. The study reported the respondents' ratings of competitive brands. Cross-tabulations of satisfaction rating by various customer traits are provided.

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1993The Antecedents and Consequences of Customer Satisfaction for Firms 1993Customer satisfaction, customer retention, and market share 1945The People's Choice 1995The complex relationship between consumer satisfaction and brand loyalty 1992Measuring Customer Satisfaction: Fact and Artifact

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