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Managing Service Quality with Internal Marketing Schematics · Study

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ArticleManaging Service Quality with Internal Marketing Schematics

Ian N Lings1999

OA

Articlebronze1999

Managing Service Quality with Internal Marketing Schematics

48 citations·0/0 files stored·Long Range Planning

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Customer Service Quality and Loyalty Management Systems and Quality Improvement Service and Product Innovation

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1994Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research 1994SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality 1996SERVQUAL: review, critique, research agenda 1994Alternative scales for measuring service quality: A comparative assessment based on psychometric and diagnostic criteria 1982How to Design a Service 1987Service Positioning through Structural Change

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2009An Exploratory Study of the Application of Internal Marketing in Professional Service Organizations 2005Marketing management in services 2005Managing Services 2023Internal Marketing to Enhance Job Satisfaction and Organisational Performance Among Lecturers in Malaysian Private Universities

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1998Implementing and Measuring the Effectiveness of Internal Marketing.article · 11 shared references 2000Internal marketing and supply chain managementarticle · 10 shared references 1999Internal Marketing and Customer Driven Wavefrontsarticle · 9 shared references 2001Customer perceptions of service quality: A critiquearticle · 7 shared references 2009Organisational culture, job satisfaction and higher education service qualityarticle · 7 shared references 2013A Review of Literature on the Gaps Model on Service Quality: A 3-Decades Period: 1985–2013article · 7 shared references

Details

Year1999

Typearticle

Published1999-08-01

VenueLong Range Planning

ISSN-L0024-6301

Languageen

Citations48

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/s0024-6301(99)00048-5

openalex_workW1520481729

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