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Social marketing communication messages
16 references·2 citing·42 second hop
Social marketing communication messages (2015)Social marketing communication messagesExploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Exploring the relationship be…Designing Effective Health Communications: A Meta-Analysis (2008)Designing Effective Health Co…The Effects of Source Credibility and Message Framing on Exercise Intentions, Behaviors, and Attitudes: An Integration of the Elaboration Likelihood Model and Prospect Theory1 (2003)The Effects of Source Credibi…Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent (2003)Enhancing or disrupting guilt…The role of brand/cause fit in the effectiveness of cause-related marketing campaigns (2002)The role of brand/cause fit i…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Negotiating with Yourself and Losing: Making Decisions with Competing Internal Preferences (1998)Negotiating with Yourself and…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…The matchup effect of spokesperson and product congruency: A schema theory interpretation (1994)The matchup effect of spokesp…The Effect of Perceived Advertising Costs on Brand Perceptions (1990)The Effect of Perceived Adver…Celebrity spokesperson and brand congruence (1990)Celebrity spokesperson and br…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context (1987)Classical Conditioning of Con…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Health communication research in the Arab world: a bibliometric analysis (2024)Health communication research…‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands (2015)‘Kid tested, mother approved’…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017)The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)The impact of perceived corporate social responsibility on consumer behavior (2005)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Advances in Consumer Research (2025)Consumer Evaluations of Brand Extensions (1990)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Consumer response to retailer use of cause-related marketing: Is more fit better? 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(2006)On Integrating the Components of Self-Control (2015)Meta-Analytic Procedures for Social Research (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities (2014)Methods of Meta-Analysis: Correcting Error and Bias in Research Findings (2015)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Elaboration Likelihood Model of Persuasion (1986)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)
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References

  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
  • 2008Exploring the relationship between celebrity endorser effects and advertising effectiveness805 cited
  • 1990Celebrity spokesperson and brand congruence610 cited
  • 1998Negotiating with Yourself and Losing: Making Decisions with Competing Internal Preferences510 cited
  • 2002The role of brand/cause fit in the effectiveness of cause-related marketing campaigns500 cited
  • 2003Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent413 cited
  • 1994The matchup effect of spokesperson and product congruency: A schema theory interpretation390 cited
  • 1987Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context376 cited
  • 1990

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The Effect of Perceived Advertising Costs on Brand Perceptions
366 cited
  • 2003The Effects of Source Credibility and Message Framing on Exercise Intentions, Behaviors, and Attitudes: An Integration of the Elaboration Likelihood Model and Prospect Theory1355 cited
  • 2008Designing Effective Health Communications: A Meta-Analysis335 cited
  • Cited by

    • 2024Health communication research in the Arab world: a bibliometric analysis12 cited
    • 2015‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands12 cited