SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
THE EFFECT OF PROMOTIONAL MIX ON INTERNET ADOPTION IN JORDANIAN SMALL AND MEDIUM ENTERPRISES
14 references·2 citing·50 second hop
THE EFFECT OF PROMOTIONAL MIX ON INTERNET ADOPTION IN JORDANIAN SMALL AND MEDIUM ENTERPRISES (2012)THE EFFECT OF PROMOTIONAL MIX ON INTERNET…MANAGING PUBLIC RELATIONS (2018)MANAGING PUBLIC RELATIONSStrategic online banking adoption (2010)Strategic online banking adop…Factors Impacting the Adoption of the Internet among SMEs (2004)Factors Impacting the Adoptio…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…E-commerce and its impact on operations management (2002)E-commerce and its impact on …Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Advertising, Promotion and Su…Online Public Relations (2001)Online Public RelationsThe Impact of Internet Use on Business-to-Business Marketing (2000)The Impact of Internet Use on…Building Internet capabilities in SMEs (2000)Building Internet capabilitie…Concepts and strategy guidelines for designing value enhancing sales promotions (1998)Concepts and strategy guideli…Internet marketing in the internationalisation of UK SMEs (1997)Internet marketing in the int…Personal Selling and Sales Management in the New Millennium (1996)Personal Selling and Sales Ma…How Promotions Work (1995)How Promotions WorkResearch methods for business: A skill building approach (1993)Research methods for business…Exploring the Mediating Effect of Digital Versus Traditional Marketing Communication on Students’ Selection of Higher Education Institutions in Developing Countries (2025)Exploring the Mediating Effec…PENGARUH ONLINE PROMOTION TERHADAP REPURCHASE INTENTION DENGAN CONSUMER PERCEPTION SEBAGAI MEDIASI PADA TRAVEL ONLINE (2018)PENGARUH ONLINE PROMOTION TER…Journal of International Business Studies (1975)The Role of Expatriates in the Management of Interdependence Complexity and Risk in Multinational Corporations (1990)Exploiting Niches Using Relationship Marketing (1992)Customer Relationship Management: Its Dimensions and Effect on Customer Outcomes (2004)Customer orientation, relationship quality, and relational benefits to the firm (2007)Workplace isolation: Exploring the construct and its measurement (2007)Role of efficacy expectations in predicting the decision to use advanced technologies: The case of computers. (1987)How Competitive Forces Shape Strategy (1989)Strategy and the Internet. (2001)Factors for Successful e‑Government Adoption: a Conceptual Framework (2007)The usage of digital marketing channels in SMEs (2015)BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH) (2023)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Prospect theory: An analysis of decision under risk (1988)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009)Salience and Consumer Choice (2013)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing management: analysis. planning. implementation and control (2000)‘New-wave’ global firms: Web 2.0 and SME internationalisation (2010)How international entrepreneurship characteristics influence Internet capabilities for the international business processes of the firm (2013)Internet marketing capabilities and international market growth (2015)Electronic Commerce: A Manager's Guide (1996)Electronic Commerce: A Managerial Perspective (1999)Customer Relationship Management (CRM) in financial services (2000)Best practices in business process redesign: an overview and qualitative evaluation of successful redesign heuristics (2004)Digital technologies and firm performance: The role of digital organisational culture (2020)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)Comparative fit indexes in structural models. (1990)The impact of E-marketing use on small business enterprises' marketing success (2011)Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs (2019)Digital mediation in business-to-business marketing: A bibliometric analysis (2019)Building dialogic relationships through the world wide web (1998)Toward a dialogic theory of public relations (2002)Defining Strategic Communication (2007)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media (2020)A Systems Approach to Conduct an Effective Literature Review in Support of Information Systems Research (2006)Consensus measurement in Delphi studies (2012)Predicting green product consumption using theory of planned behavior and reasoned action (2015)
this work references cited by second hop

References

  • 1993Research methods for business: A skill building approach16,985 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2018MANAGING PUBLIC RELATIONS2,191 cited
  • 1995How Promotions Work655 cited
  • 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
  • 2004Factors Impacting the Adoption of the Internet among SMEs461 cited
  • 1997Internet marketing in the internationalisation of UK SMEs296 cited
  • 2002E-commerce and its impact on operations management241 cited
  • 2000The Impact of Internet Use on Business-to-Business Marketing204 cited
  • 1996Personal Selling and Sales Management in the New Millennium162 cited
  • 2000Building Internet capabilities in SMEs146 cited
  • 2010Strategic online banking adoption117 cited
  • 2001Online Public Relations70 cited
  • 1998Concepts and strategy guidelines for designing value enhancing sales promotions55 cited

Cited by

  • 2025Exploring the Mediating Effect of Digital Versus Traditional Marketing Communication on Students’ Selection of Higher Education Institutions in Developing Countries7 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2018PENGARUH ONLINE PROMOTION TERHADAP REPURCHASE INTENTION DENGAN CONSUMER PERCEPTION SEBAGAI MEDIASI PADA TRAVEL ONLINE7 cited