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Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing

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References

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1987Stochastic models of consumer behaviour49 cited
2004Framing Effects of Coupon Face Value on Coupon Redemption: A Literature Review with Propositions35 cited

Cited by

2022Customer Response Model in Direct Marketing: Solving the Problem of Unbalanced Dataset with a Balanced Support Vector Machine19 cited
2014APPLICATION OF PREDICTIVE ANALYTICS IN CUSTOMER RELATIONSHIP MANAGEMENT: A LITERATURE REVIEW AND CLASSIFICATION11 cited

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