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Analysis of Print Ad Features: Services versus Products · Study

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ArticleAnalysis of Print Ad Features: Services versus Products

Bob D. Cutler1993

Article1993

Analysis of Print Ad Features: Services versus Products

Bob D. Cutler · Rajshekhar G. Javalgi

129 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Advertising and Communication Studies

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References

1990Zero defections: quality comes to services.1985Problems and Strategies in Services Marketing 1977Content Analysis in Consumer Research 1990The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability 1990Convenience in Services Marketing 1981Guidelines for the advertising of services 1986Creative advertising: Theory and practice

Cited by

2023Human or virtual: How influencer type shapes brand attitudes 2010Assessing the Effectiveness of Consumer Narratives for Destination Marketing 2014Service Brand Relationship Quality 1996Message strategy by product-class type: A matching model 2019The effectiveness of green advertising in the convention industry: An application of a dual coding approach and the norm activation model 2012Impact of Customer‐based Corporate Reputation on Non‐monetary and Monetary Outcomes: The Roles of Commitment and Service Context Risk 2015

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Year1993

Typearticle

Published1993-03-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations129

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1993.12466883

openalex_workW152128647

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Modeling the Effects of Green Advertising on Brand Image: Investigating the Moderating Effects of Product Involvement Using Structural Equation

1997Services Advertising: An Overview and Summary of Research, 1980–1995