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Analysis of Print Ad Features: Services versus Products
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References

  • 1990Zero defections: quality comes to services.5,373 cited
  • 1985Problems and Strategies in Services Marketing2,819 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1990The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability811 cited
  • 1990Convenience in Services Marketing264 cited
  • 1981Guidelines for the advertising of services250 cited
  • 1986Creative advertising: Theory and practice109 cited

Cited by

  • 2023Human or virtual: How influencer type shapes brand attitudes223 cited
  • 2010Assessing the Effectiveness of Consumer Narratives for Destination Marketing132 cited
  • 2014Service Brand Relationship Quality127 cited
  • 2001The role and impact of affect in the process of resistance to persuasion121 cited
  • 1996Message strategy by product-class type: A matching model113 cited
  • 2019The effectiveness of green advertising in the convention industry: An application of a dual coding approach and the norm activation model94 cited
  • 2012Impact of Customer‐based Corporate Reputation on Non‐monetary and Monetary Outcomes: The Roles of Commitment and Service Context Risk88 cited
  • 1997Services Advertising: An Overview and Summary of Research, 1980–1995

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86 cited
  • 2015Modeling the Effects of Green Advertising on Brand Image: Investigating the Moderating Effects of Product Involvement Using Structural Equation86 cited
  • 2005A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea83 cited
  • 1999Do emotional appeals work for services?77 cited
  • 2008Identifying the components of effective service advertisements76 cited
  • 1998Advertising Sex-Typed Services: The Effects of Sex, Service Type, and Employee Type on Consumer Attitudes66 cited
  • 2010Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the US62 cited
  • 2004An Investigation of Visualization and Documentation Strategies in Services Advertising60 cited
  • 2005INTERNATIONAL SERVICES ADVERTISING (ISA): Defining the Domain and Reviewing the Literature48 cited