Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy

2 references·9 citing·56 second hop

FromToDepth

this work references cited by second hop

References

1995Return on Quality (ROQ): Making Service Quality Financially Accountable1,638 cited
2001Driving customer equity : linking customer lifetime value to strategic marketing decisions78 cited

Cited by

2020Customer engagement, customer equity and repurchase intention in mobile apps184 cited
2003Assessing the readiness of firms for CRM: a literature review and research model78 cited
2021The Evolution of a Robust and Reliable Brand Experience Scale in the Malaysian Context: An Empirical Evidence47 cited
2021An extended source attractiveness model: the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation41 cited
2006Let marketers reclaim corporate strategy39 cited
2019A Model of Customer Reward Programs with Finite Expiration Terms36 cited
2017Creating ethical brands: the role of brand name on consumer perceived ethicality26 cited
2024Cycling into the workshop: e-bike and m-bike mobility patterns for predictive maintenance in Barcelona’s bike-sharing system11 cited
2022The effect of brand equity on investor loyalty in online securities trading using the Technology Acceptance Model6 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work