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During the last decade, C hinese shan‐zhai mobile phones have steadily and deliberately evolved from an informal economy to a formal one. We draw on institutional entrepreneurship to study this evolution, focusing in particular on how informal C hinese entrepreneurs pursued change and the transition to a formal economy. We emphasize three strategies—framing, aggregating, and bridging— C hinese entrepreneurs employed to mobilize support, garner resources, and increase their amount and level of legitimacy. We also discuss implications for research on informal economies and institutional entrepreneurship. Copyright © 2014 Strategic Management Society.
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