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Consumers in Emerging Economies
3 references·1 citing·12 second hop
Consumers in Emerging Economies (2015)Consumers in Emerging EconomiesThe fortune at the bottom of the pyramid (2010)The fortune at the bottom of …THE BASE-OF-THE-PYRAMID PERSPECTIVE: A NEW APPROACH TO POVERTY ALLEVIATION. (2008)THE BASE-OF-THE-PYRAMID PERSP…The next 4 billion : market size and business strategy at the base of the pyramid (2007)The next 4 billion : market s…Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting (2018)Branding for Bottom of the Py…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Entrepreneurship Process in Base of the Pyramid Markets: The Case of Multinational Enterprise/Nongovernment Organization Alliances (2009)Green Consumption: Behavior and Norms (2010)Innovation for Inclusive Business: Intrapreneurial Bricolage in Multinational Corporations (2012)A Resource-Based View of Social Entrepreneurship: How Stewardship Culture Benefits Scale of Social Impact (2016)Understanding Food Sharing Models to Tackle Sustainability Challenges (2017)The opportunity not taken: The occupational identity of entrepreneurs in contexts of poverty (2018)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)The Business Model: Recent Developments and Future Research (2011)
this work references cited by second hop

References

  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2007The next 4 billion : market size and business strategy at the base of the pyramid400 cited
  • 2008THE BASE-OF-THE-PYRAMID PERSPECTIVE: A NEW APPROACH TO POVERTY ALLEVIATION.109 cited

Cited by

  • 2018Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting9 cited

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