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Cited by

• 2007On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive122 cited
• 2008Supply chain management ethics: conceptual framework and illustration58 cited
• 2002A typology of vulnerability scenarios towards suppliers and customers in supply chains based upon perceived time and relationship dependencies54 cited
• 2002Dyadic Vulnerability in Companies' Inbound and Outbound Logistics Flows44 cited
• 2003The bullwhip effect in intra‐organisational echelons40 cited
• 2015Physical distribution, logistics, supply chain management, and the material flow theory: a historical perspective37 cited
• 2001Just‐in‐time: the reincarnation of past theory and practice33 cited
• 2004Interactive vulnerability in buyer‐seller relationships: a dyadic approach33 cited
• 2017Marketing’s identity crisis: insights from the history of marketing thought32 cited
• 2007Wroe Alderson: father of modern marketing29 cited
• 2002Vulnerability scenarios in marketing channels29 cited
• 2002The measurement and evaluation of mutual dependence in specific dyadic business relationships29 cited
• 1990Pre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature29 cited
• 2021