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Strategic Marketing: Planning and Control
8 references·8 citing·36 second hop
Strategic Marketing: Planning and Control (2007)Strategic Marketing: Planning and ControlThe Practice of Management (2012)The Practice of ManagementThe Challenge of Problem-Based Learning. 2nd Edition. (1997)The Challenge of Problem-Base…Exploring corporate strategy (1997)Exploring corporate strategyThe essence of services marketing (1993)The essence of services marke…Ethics and excellence: cooperation and integrity in business (1993)Ethics and excellence: cooper…Zero defections: quality comes to services. (1990)Zero defections: quality come…Marketing Plans: How to Prepare Them, How to Use Them (1989)Marketing Plans: How to Prepa…Fundamental Principles of the Metaphysic of Morals (1949)Fundamental Principles of the…Implementing Problem-Based Learning in Marketing Education: A Systematic Review and Analysis (2024)Implementing Problem-Based Le…The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty (2019)The Use of Demographic and Ps…Marketing Strategy on Different Stages Plc and its Marketing Implications on Fmcg Products (2013)Marketing Strategy on Differe…Πραγματική και ψυχολογική απόσταση στην επιλογή διεθνών αγορών και η επίδραση των στερεοτυπικών αντιλήψεων (2006)Πραγματική και ψυχολογική από…STRATEGIC INTEGRATED COMMUNICATION IMPLEMENTATION: TOWARDS A SOUTH AFRICAN CONCEPTUAL MODEL (2006)STRATEGIC INTEGRATED COMMUNIC…Obtaining employee commitment to living the brand of the organisation (2006)Obtaining employee commitment…Importance of appropriate marketing strategies for sustainability of small businesses in a developing country (2006)Importance of appropriate mar…PRODUCT LIFE CYCLE MANAGEMENT (2002)PRODUCT LIFE CYCLE MANAGEMENTCase Study Research: Design and Methods (1984)Practical Research: Planning and Design (1990)The Art of Case Study Research (1996)Internal branding: Franchisor leadership as a critical determinant (2012)Few glitters are original gold (2019)Developing internal marketing strategies for measuring and managing employee-based brand equity (2023)Managing Brand Equity (1991)Building Strong Brands (1995)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Segmentation Based on Location and Timing Dimensions Using Big Data from Business-to-Customer Retailing Marketplaces (2023)Digital transformation technologies to analyze product returns in the e-commerce industry (2023)Surveillance Capitalism in Mental Health: When Good Apps Go Rogue (and What Can Be Done about It) (2023)Improving the quality of services marketing: Service (Re) design is the critical link (1995)Service quality in a cellular telecommunications company: a South African experience (2002)Sustainable homeservices? Toward household services that enhance ecological, social and economic sustainability (2004)The role of dynamic capabilities in e-business transformation (2003)A stakeholder approach to relationship marketing strategy (2005)Understanding and profitably managing customer loyalty (2008)The Structure of Optimal Trust: Moral and Strategic Implications (1999)Exploring the Nature of the Relationship Between CSR and Competitiveness (2008)The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms (2013)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)Corporate Social Responsibility: A Process Model of Sensemaking (2008)Corporate Social Responsibility: The Good, the Bad and the Ugly (2008)Exploring SWOT analysis – where are we now? (2010)The Capabilities of Market-Driven Organizations (1994)Corporate Social Responsibility (1999)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)Intercultural Communication in Contexts (1996)The ethicality of altruistic corporate social responsibility (2002)Corporate Social Responsibility: A Three-Domain Approach (2003)Developing Motivation to Teach Elementary Science: Effect of Collaborative and Authentic Learning Practices in Preservice Education (2000)The relationship between students’ approaches to learning and the assessment of learning outcomes (2005)Guiding principles and recommendations for the assessment of competence. (2007)
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References

  • 1990Zero defections: quality comes to services.5,373 cited
  • 2012The Practice of Management3,745 cited
  • 1997Exploring corporate strategy3,103 cited
  • 1993Ethics and excellence: cooperation and integrity in business833 cited
  • 1949Fundamental Principles of the Metaphysic of Morals464 cited
  • 1989Marketing Plans: How to Prepare Them, How to Use Them340 cited
  • 1997The Challenge of Problem-Based Learning. 2nd Edition.290 cited
  • 1993The essence of services marketing252 cited

Cited by

  • 2019The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty63 cited
  • 2006Obtaining employee commitment to living the brand of the organisation47 cited
  • 2006STRATEGIC INTEGRATED COMMUNICATION IMPLEMENTATION: TOWARDS A SOUTH AFRICAN CONCEPTUAL MODEL21 cited
  • 2002PRODUCT LIFE CYCLE MANAGEMENT17 cited
  • 2006Importance of appropriate marketing strategies for sustainability of small businesses in a developing country17 cited
  • 2013Marketing Strategy on Different Stages Plc and its Marketing Implications on Fmcg Products14 cited
  • 2024Implementing Problem-Based Learning in Marketing Education: A Systematic Review and Analysis

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10 cited
  • 2006Πραγματική και ψυχολογική απόσταση στην επιλογή διεθνών αγορών και η επίδραση των στερεοτυπικών αντιλήψεων0 cited