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Handbook of Marketing Decision Models
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  • 2012COMPARING ALTERNATIVE MODELS OF HETEROGENEITY IN CONSUMER CHOICE BEHAVIOR197 cited
  • 2014The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty141 cited
  • 2016Cross-Channel Effects of Price Promotions: An Empirical Analysis of the Multi-Channel Grocery Retail Sector108 cited
  • 2013Innovation in the Pharmaceutical Industry: The Process of Drug Discovery and Development98 cited
  • 2009Creating lift versus building the base: Current trends in marketing dynamics81 cited
  • 2011Paving the way for “distinguished marketing”80 cited
  • 2012Direct marketing decision support through predictive customer response modeling77 cited
  • 2010Sales force modeling: State of the field and research agenda77 cited
  • 2012Multi-step sales forecasting in automotive industry based on structural relationship identification77 cited
  • 2014An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research76 cited
  • 2011Nascent ventures competing for start-up capital: Matching reputations and investors68 cited
  • 2020Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?65 cited
  • 2017Leveraging Comparables for New Product Sales Forecasting64 cited

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2017
A Partial-Order-Based Model to Estimate Individual Preferences Using Panel Data
63 cited
  • 2012Dynamic Capacity Allocation to Customers Who Remember Past Service62 cited
  • 2013Forecasting accuracy of behavioural models for participation in the arts62 cited