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Relationship between Purchase Intentions for Luxury Brands and Customer Experience - Comparative Verification Among Product Categories and Brand Ranks
9 references·1 citing·33 second hop
Relationship between Purchase Intentions for Luxury Brands and Customer Experience - Comparative Verification Among Product Categories and Brand Ranks (2015)Relationship between Purchase Intentions …Statement of Some New Principles on the Subject of Political Economy: Exposing the Fallacies of the System of Free Trade, and of Some Other Doctrines Maintained in the Wealth of Nations.'' (2013)Statement of Some New Princip…The great pretenders: the magic of luxury goods (2003)The great pretenders: the mag…The Theory of the Leisure Class: An Economic Study in the Evolution of Institutions (2000)The Theory of the Leisure Cla…Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands (1999)Experiential marketing : how …A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)A Review and a Conceptual Fra…Why are we seduced by luxury brands? (1998)Why are we seduced by luxury …Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…How Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand (1950)Bandwagon, Snob, and Veblen E…The consumer intention to use digital membership cards (2019)The consumer intention to use…A Theory of Social Comparison Processes (1954)Social Theory and Social Structure (1958)Diffusion of Innovations 1 (2019)A Model for Predictive Measurements of Advertising Effectiveness (1961)Book Review: Innovative Behavior and Communication (1972)Consumer Decision Making-Fact or Fiction? (1979)Measuring Consumer Involvement Profiles (1985)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Customer engagement: the construct, antecedents, and consequences (2016)Coefficient Alpha and the Internal Structure of Tests (1951)The theory of planned behavior (1991)User Acceptance of Information Technology: Toward A Unified View1 (2003)A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)A Theory of Conformity (1994)What Are Institutions? (2006)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Measuring perceptions of brand luxury (2004)Value‐based segmentation of luxury consumption behavior (2009)What is a luxury brand? A new definition and review of the literature (2017)Co-creating value for luxury brands (2009)Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior (2011)Luxury and sustainable development: Is there a match? (2013)A Theory of Social Interactions (1974)Systems Competition and Network Effects (1994)Incentives and Prosocial Behavior (2006)Respect, admiration, aggrandizement: Adam Smith as economic psychologist (1996)Science, funding and economic growth: analysis and science policy implications (2008)General sources of general purpose technologies in complex societies: Theory of global leadership-driven innovation, warfare and human development (2015)Co-creation experiences: The next practice in value creation (2004)Brands and Branding: Research Findings and Future Priorities (2006)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)
this work references cited by second hop

References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1950Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand2,438 cited
  • 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
  • 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior1,148 cited
  • 2000The Theory of the Leisure Class: An Economic Study in the Evolution of Institutions1,089 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 1998Why are we seduced by luxury brands?309 cited
  • 2003The great pretenders: the magic of luxury goods199 cited
  • 2013Statement of Some New Principles on the Subject of Political Economy: Exposing the Fallacies of the System of Free Trade, and of Some Other Doctrines Maintained in the Wealth of Nations.''97 cited

Cited by

  • 2019The consumer intention to use digital membership cards5 cited

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