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Brand Love is in the Heart: Physiological Responding to Advertised Brands
16 references·16 citing·34 second hopsampled
Brand Love is in the Heart: Physiological Responding to Advertised Brands (2013)Brand Love is in the Heart: Physiological…Advances in Consumer Research (2025)Advances in Consumer ResearchWhen consumers love their brands: Exploring the concept and its dimensions (2007)When consumers love their bra…Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages (2006)Using the Limited Capacity Mo…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…International affective picture system (IAPS) : affective ratings of pictures and instruction manual (2005)International affective pictu…Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives (2005)Beyond the Extended Self: Lov…Lovemarks: The Future Beyond Brands (2004)Lovemarks: The Future Beyond …Brand Community (2001)Brand CommunityThe Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…International Affective Picture System (IAPS): Instruction Manual and Affective Ratings (Tech. Rep. No. A-4) (1999)International Affective Pictu…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Computing contrasts, effect sizes, and counternulls on other people's published data: General procedures for research consumers. (1996)Computing contrasts, effect s…Subcultures of Consumption: An Ethnography of the New Bikers (1995)Subcultures of Consumption: A…Mundane Consumption and the Self: A Social‐Identity Perspective (1993)Mundane Consumption and the S…Possessions and the Extended Self (1988)Possessions and the Extended …Basking in reflected glory: Three (football) field studies. (1976)Basking in reflected glory: T…Consumer neuroscience on branding and packaging: A review and future research agenda (2023)Consumer neuroscience on bran…Examining the linkages between employee brand love, affective commitment, positive word-of-mouth, and turnover intentions: A social identity theory perspective (2022)Examining the linkages betwee…Antecedents and consequences of co-creation value with a resolution of complex P2P relationships (2022)Antecedents and consequences …Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators (2021)Impact of self‐brand connecti…Brand respect: Conceptualization, scale development and validation (2021)Brand respect: Conceptualizat…A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults (2021)A comparative analysis of neu…What can neuroscience offer marketing research? (2019)What can neuroscience offer m…The use of electrodermal activity (EDA) measurement to understand consumer emotions – A literature review and a call for action (2019)The use of electrodermal acti…Brand love: Emotionality and development of its elements across the relationship lifecycle (2019)Brand love: Emotionality and …Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand (2019)Brand Love as Mediator of the…The promise and perils of the peripheral psychophysiology of emotion in retailing and consumer services (2018)The promise and perils of the…Fostering brand love in Facebook brand pages (2018)Fostering brand love in Faceb…Employee brand love and love behaviors: Perspectives of social exchange and rational choice (2018)Employee brand love and love …Brand fidelity: a relationship maintenance perspective (2018)Brand fidelity: a relationshi…Beyond Brand Personality: Building Consumer–Brand Emotional Relationship (2017)Beyond Brand Personality: Bui…Breaking Through Complexity: Visual and Conceptual Dimensions in Logo Evaluation across Exposures (2014)Breaking Through Complexity: …The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Love (2011)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Flow: the psychology of optimal experience (1990)The Discovery of Grounded Theory (2017)Cognitive Psychology and Information Processing: An Introduction (1979)The media equation: how people treat computers, television, and new media like real people and places (1997)The effects of production pacing and arousing content on the information processing of television messages (1999)The New Videomalaise: Effects of Televised Incivility on Political Trust (2005)Social and Heuristic Approaches to Credibility Evaluation Online (2010)Credibility and trust of information in online environments: The use of cognitive heuristics (2013)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Bad is Stronger than Good (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Dealing with feeling: A meta-analysis of the effectiveness of strategies derived from the process model of emotion regulation. (2012)The Nencki Affective Picture System (NAPS): Introduction to a novel, standardized, wide-range, high-quality, realistic picture database (2013)A review of depression and suicide risk assessment using speech analysis (2015)DEAP: A Database for Emotion Analysis ;Using Physiological Signals (2011)Emotions Recognition Using EEG Signals: A Survey (2017)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2005International affective picture system (IAPS) : affective ratings of pictures and instruction manual5,307 cited
  • 2001Brand Community3,994 cited
  • 1976Basking in reflected glory: Three (football) field studies.2,360 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 1999International Affective Picture System (IAPS): Instruction Manual and Affective Ratings (Tech. Rep. No. A-4)1,664 cited
  • 2005Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives1,277 cited
  • 1996Computing contrasts, effect sizes, and counternulls on other people's published data: General procedures for research consumers.761 cited
  • 2006Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages731 cited
  • 1993Mundane Consumption and the Self: A Social‐Identity Perspective727 cited
  • 2007

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When consumers love their brands: Exploring the concept and its dimensions
628 cited
  • 2004Lovemarks: The Future Beyond Brands530 cited
  • Cited by

    • 2019The use of electrodermal activity (EDA) measurement to understand consumer emotions – A literature review and a call for action212 cited
    • 2019Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand80 cited
    • 2019What can neuroscience offer marketing research?74 cited
    • 2021A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults69 cited
    • 2022Examining the linkages between employee brand love, affective commitment, positive word-of-mouth, and turnover intentions: A social identity theory perspective69 cited
    • 2018The promise and perils of the peripheral psychophysiology of emotion in retailing and consumer services66 cited
    • 2014Breaking Through Complexity: Visual and Conceptual Dimensions in Logo Evaluation across Exposures62 cited
    • 2019Brand love: Emotionality and development of its elements across the relationship lifecycle54 cited
    • 2021Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators53 cited
    • 2018Fostering brand love in Facebook brand pages50 cited
    • 2023Consumer neuroscience on branding and packaging: A review and future research agenda48 cited
    • 2018Employee brand love and love behaviors: Perspectives of social exchange and rational choice48 cited
    • 2017Beyond Brand Personality: Building Consumer–Brand Emotional Relationship41 cited
    • 2018Brand fidelity: a relationship maintenance perspective39 cited
    • 2021Brand respect: Conceptualization, scale development and validation36 cited
    • 2022Antecedents and consequences of co-creation value with a resolution of complex P2P relationships36 cited