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When consumers love their brands: Exploring the concept and its dimensions · Study

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ArticleWhen consumers love their brands: Exploring the concept and its dimensions

Noël Albert2007

Article2007

When consumers love their brands: Exploring the concept and its dimensions

Noël Albert · Dwight R. Merunka · Pierre Valette‐Florence

628 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Nostalgia and Consumer Behavior

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References

1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1997Dimensions of Brand Personality 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands 2006Some antecedents and outcomes of brand love 1978Brand Loyalty: Measurement and Management 2005Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives 1978Brand Loyalty: Measurement and Management

Cited by

2015Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend 2012Brand communities embedded in social networks 2014Consumer engagement with self-expressive brands: brand love and WOM outcomes 2014Consumer brand relationships research: A bibliometric citation meta-analysis 2017Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me

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2014What type of relationship do we have with loved brands?article · 7 shared references 2014The effect of product category on consumer brand relationshipsarticle · 7 shared references 2017The role of actual, ideal, and ought self‐congruence in the consumption of hedonic versus utilitarian brandsarticle · 7 shared references 2013Brand Love: Mediating Role in Purchase Intentions and Word-ofMoutharticle · 7 shared references 2014Consumer brand relationships research: A bibliometric citation meta-analysisarticle · 6 shared references 2017The impacts of brand experiences on brand loyalty: mediators of brand love and trustarticle · 6 shared references

Details

Year2007

Typearticle

Published2007-11-26

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations628

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2007.09.014

openalex_workW2015041537

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2017

The impacts of brand experiences on brand loyalty: mediators of brand love and trust

2010Antecedents of emotional attachment to brands

2013The influence of brand trust and brand identification on brand evangelism