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When consumers love their brands: Exploring the concept and its dimensions

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References

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2017Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me445 cited

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2017The impacts of brand experiences on brand loyalty: mediators of brand love and trust416 cited

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2016Brand love and positive word of mouth: the moderating effects of experience and price308 cited

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2018Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities275 cited

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