SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Relative Communication Power of Selected Advertising Media
16 references·0 citing·40 second hop
Relative Communication Power of Selected Advertising Media (2013)Relative Communication Power of Selected …Marketing: An Introduction (2025)Marketing: An Introduction10.5937/ekonhor1403265r = Belch E.G., Belch M.A.: Advertising and promotion: An integrated marketing communications perspective, McGraw Hill, New York, NY, 2012 (2014)10.5937/ekonhor1403265r = Bel…Marketing: Real People, Real Choices (2009)Marketing: Real People, Real …Understanding the Impact of Synergy in Multimedia Communications (2003)Understanding the Impact of S…Allocating Marketing Resources (2002)Allocating Marketing ResourcesCONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA (1998)CONSUMER PERCEPTIONS OF ADVER…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Principles and Practice of Marketing (1996)Principles and Practice of Ma…Identifying Who Dislikes Television Advertising: Not by Demographics Alone (1994)Identifying Who Dislikes Tele…Advertising Uses and Gratifications (1994)Advertising Uses and Gratific…Basic Marketing: A Global-managerial Approach (1992)Basic Marketing: A Global-man…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Towards a Praxiology of Advertising (1983)Towards a Praxiology of Adver…The Practice of Advertising (1983)The Practice of AdvertisingVisual Imagery: Applications to Advertising (1982)Visual Imagery: Applications …Advertising Media Planning (1976)Advertising Media PlanningUtilization of mass communication by the individual (1974)Brands as symbolic resources for the construction of identity (1998)Consumer Value: A Framework for Analysis and Research (1999)The structure and function of communication in society (2007)Young people's use of online social networking sites – a uses and gratifications perspective (2010)The Discovery of Grounded Theory (2017)Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy Under Dynamic Conditions (1976)Brands and Branding: Research Findings and Future Priorities (2006)Building strong brands in a modern marketing communications environment (2009)Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling (2017)Statistical principles in experimental design. (1962)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Consumer Evaluations of Brand Extensions (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Understanding Customer Experience Throughout the Customer Journey (2016)Communication and Persuasion (1986)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Social Comparison and the Idealized Images of Advertising (1991)Advertising Value and Advertising on the Web (1996)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)Determinants of Perceived Web Site Interactivity (2008)Information quality benchmarks (2002)Oslo Manual (2005)Corporate Social Responsibility in Developing Countries (2009)Consumer animosity: a literature review and a reconsideration of its measurement (2007)Exploring the adoption and processing of online holiday reviews: A grounded theory approach (2010)Real-time big data processing for instantaneous marketing decisions: A problematization approach (2019)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest (2020)Technology Infusion in Service Encounters (2000)Why People Continue to Play Online Games: In Search of Critical Design Factors to Increase Customer Loyalty to Online Contents (2004)Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance (2018)Celebrity endorsements: a literature review and research agenda (2016)Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention (2016)Social media engagement behavior (2019)
this work references cited by second hop

References

  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,691 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2025Marketing: An Introduction843 cited
  • 2003Understanding the Impact of Synergy in Multimedia Communications591 cited
  • 1992Basic Marketing: A Global-managerial Approach520 cited
  • 1996Principles and Practice of Marketing424 cited
  • 201410.5937/ekonhor1403265r = Belch E.G., Belch M.A.: Advertising and promotion: An integrated marketing communications perspective, McGraw Hill, New York, NY, 2012246 cited
  • 1994Advertising Uses and Gratifications226 cited
  • 1998CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA222 cited
  • 1994Identifying Who Dislikes Television Advertising: Not by Demographics Alone176 cited
  • 1976Advertising Media Planning141 cited
  • 2009Marketing: Real People, Real Choices126 cited
  • 2002Allocating Marketing Resources77 cited
  • 1982Visual Imagery: Applications to Advertising71 cited
  • 1983The Practice of Advertising21 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1983
Towards a Praxiology of Advertising
14 cited

Cited by

No citing works inside the corpus for this window.