Bilingualism in the Global Media and Advertising

Abstract

The prelims comprise: Introduction Globalization and International Advertising: Key Issues Approaches to Advertising Discourse Typology of the Global Spread of English and Language Mixing Bilingualism Through Non-Roman Scripts Bilingualism and Structural Domains Globalization and Marketization of English Quantitative Aspects of English English and the Mystique Factor Language Change: The Interaction of Outer and Expanding Circles Linguistic Accommodation and Advertiser's Perception Conclusion Acknowledgment

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