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Bilingualism in the Global Media and Advertising
10 references·15 citing·34 second hop
Bilingualism in the Global Media and Advertising (2006)Bilingualism in the Global Media and Adve…Mixing English in French advertising (2002)Mixing English in French adve…English in Dutch Commercials: Not Understood and Not Appreciated (2000)English in Dutch Commercials:…English as a global language (1998)English as a global languageLanguage Contact in Japan (1996)Language Contact in JapanEnglish in its social contexts: Essays in historical sociolinguistics. Ed. by Tim William Machan and Charles T. Scott New York: Oxford University Press, 1992. Pp. x, 268. Cloth $45.00, paper $15.95. (1994)English in its social context…The English language in Pakistan (1993)The English language in Pakis…Standardization vs. Specialization: An Examination of Westernization in Japanese Advertising (1992)Standardization vs. Specializ…Discourse functions and pragmatics of mixing: advertising across cultures (1992)Discourse functions and pragm…The Other Tongue: English across Cultures (1983)The Other Tongue: English acr…Discourse Strategies (1982)Discourse StrategiesThe Linguistic Landscape of Peshawar: Social Hierarchies of English and its Transliterations (2022)The Linguistic Landscape of P…English as a Global Language (2019)English as a Global LanguageThe use of code‐mixing in Indian billboard advertising (2015)The use of code‐mixing in Ind…Review of Kirkpatrick & Sussex (2012): English as an International Language in Asia: Implications for Language Education & Wee, Goh & Lim (2013): The Politics of English: South Asia, Southeast Asia, and the Asia Pacific (2015)Review of Kirkpatrick & Susse…English Mixing in Advertising in Taiwan: A Study of English-Literate Readers' Attitudes (2013)English Mixing in Advertising…Business English as a Lingua Franca in Advertising Texts in the Arabian Gulf (2013)Business English as a Lingua …Advertising to Italian English Bilinguals in Australia: Attitudes and Response to Language Selection (2013)Advertising to Italian Englis…Biliteracy and Globalization (2011)Biliteracy and GlobalizationThe effects of the use of English in Polish product advertisements: Implications for English for business purposes (2010)The effects of the use of Eng…Reclaiming the local in teaching EIL (2009)Reclaiming the local in teach…English in Asian Advertising and the Teaching of World Englishes (2009)English in Asian Advertising …English in Advertising: Generic Intertextuality in a Globalizing Media Environment (2009)English in Advertising: Gener…From Linguistic Apartheid to Linguistic Co-habitation (2008)From Linguistic Apartheid to …Multilingual Mix in Hong Kong Advertising, Pre- and Post-1997 (2007)Multilingual Mix in Hong Kong…BILINGUAL ADVERTISING IN A MULTILINGUAL COUNTRY (2007)BILINGUAL ADVERTISING IN A MU…Standardization of International Marketing Strategy: Some Research Hypotheses (1989)English in advertising and brand naming: sociolinguistic considerations and the case of Brazil (2002)English in product advertisements in Belgium, France, Germany, the Netherlands and Spain (2007)English or a Local Language in Advertising?: The Appreciation of Easy and Difficult English Slogans in the Netherlands (2010)Sex, covert prestige and linguistic change in the urban British English of Norwich (1972)Accents of English (1982)THE GLOBALIZATION OF MARKETS (1983)Bilingualism and the Emotional Intensity of Advertising Language (2008)A literature review on the mediation of sociolinguistic style in television and cinematic fiction: Sustaining the ideology of authenticity (2014)Content Analysis in Consumer Research (1977)Hidden Differences: Doing Business with the Japanese (1987)Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Cultural Values Reflected in Chinese and U.S. Television Commercials (1996)Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)Globalisation and the University: Myths and Realities in an Unequal World (2004)Changing Contexts and Shifting Paradigms in Pronunciation Teaching (2005)Transidiomatic practices: Language and power in the age of globalization (2005)BRITISH AND IRISH ANTECEDENTS (2001)Historical Sociolinguistics: Origins, Motivations, and Paradigms (2012)Representing culture in Chinese as a second language textbooks: a critical social semiotic approach (2020)English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text (2010)Visual attention toward tourism photographs with text: An eye-tracking study (2015)International intelligibility of English: directions and resources (1985)The role of literature in instructed foreign language learning and teaching: An evidence-based survey (2008)Some properties of light verbs in code-switching (2011)Those Naughty Teenage Girls: Japanese Kogals, Slang, and Media Assessments (2004)The Social Psychology of English as a Global Language: Attitudes, Awareness and Identity in the Japanese Context (2010)The Phonology of Japanese (2012)Social linguistics and literacies : Ideology in discourses. By James Paul Gee. London: Falmer Press, 1991. Pp. xxi. 203. (1993)Professional Vision (1994)Culture and Cognition (1997)ENGLISH IN SOUTH AFRICA (1994)ENGLISH IN THE CARIBBEAN (1994)The glocalization of English in the Pakistan linguistic landscape (2017)
this work references cited by second hop

References

  • 1982Discourse Strategies5,858 cited
  • 1998English as a global language1,264 cited
  • 1983The Other Tongue: English across Cultures443 cited
  • 1992Standardization vs. Specialization: An Examination of Westernization in Japanese Advertising208 cited
  • 1996Language Contact in Japan149 cited
  • 1992Discourse functions and pragmatics of mixing: advertising across cultures149 cited
  • 2000English in Dutch Commercials: Not Understood and Not Appreciated133 cited
  • 1993The English language in Pakistan129 cited
  • 2002Mixing English in French advertising111 cited
  • 1994English in its social contexts: Essays in historical sociolinguistics. Ed. by Tim William Machan and Charles T. Scott New York: Oxford University Press, 1992. Pp. x, 268. Cloth $45.00, paper $15.95.79 cited

Cited by

  • 2009English in Advertising: Generic Intertextuality in a Globalizing Media Environment77 cited
  • 2010The effects of the use of English in Polish product advertisements: Implications for English for business purposes47 cited
  • 2013Business English as a Lingua Franca in Advertising Texts in the Arabian Gulf37 cited
  • 2009Reclaiming the local in teaching EIL36 cited
  • 2015

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The use of code‐mixing in Indian billboard advertising
29 cited
  • 2013Advertising to Italian English Bilinguals in Australia: Attitudes and Response to Language Selection22 cited
  • 2015Review of Kirkpatrick & Sussex (2012): English as an International Language in Asia: Implications for Language Education & Wee, Goh & Lim (2013): The Politics of English: South Asia, Southeast Asia, and the Asia Pacific17 cited
  • 2007Multilingual Mix in Hong Kong Advertising, Pre- and Post-199717 cited
  • 2019English as a Global Language15 cited
  • 2011Biliteracy and Globalization9 cited
  • 2022The Linguistic Landscape of Peshawar: Social Hierarchies of English and its Transliterations8 cited
  • 2013English Mixing in Advertising in Taiwan: A Study of English-Literate Readers' Attitudes7 cited
  • 2008From Linguistic Apartheid to Linguistic Co-habitation6 cited
  • 2007BILINGUAL ADVERTISING IN A MULTILINGUAL COUNTRY5 cited
  • 2009English in Asian Advertising and the Teaching of World Englishes5 cited