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Barriers to customer‐orientation
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Barriers to customer‐orientation (2002)Barriers to customer‐orientationInterpreting Qualitative Data (2024)Interpreting Qualitative DataMaking sense of qualitative data (1996)Making sense of qualitative d…STORIES OF THE STORYTELLING ORGANIZATION: A POSTMODERN ANALYSIS OF DISNEY AS "TAMARA-LAND". (1995)STORIES OF THE STORYTELLING O…The Storytelling Organization: A Study of Story Performance in an Office- Supply Firm (1991)The Storytelling Organization…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Organizational Culture and Marketing: Defining the Research Agenda (1989)Organizational Culture and Ma…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Communication and Control Processes in the Delivery of Service Quality (1988)Communication and Control Pro…Method in Social Science: A Realist Approach. (1986)Method in Social Science: A R…A Role Theory Perspective on Dyadic Interactions: The Service Encounter (1985)A Role Theory Perspective on …A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Concepts of Culture and Organizational Analysis (1983)Concepts of Culture and Organ…The Social Construction of Reality: A Treatise in the Sociology of Knowledge. (1967)The Social Construction of Re…Strategic Management and Marketing in the Service Sector (1984)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Evolving to a New Dominant Logic for Marketing (2003)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Information and Consumer Behavior (1970)The nature of human values (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Structure of Scientific Revolutions (1963)The Structure of Scientific Revolutions. (1964)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)Manifesto Of The Communist Party (2011)Seeking Qualitative Rigor in Inductive Research (2012)Conceptualizing the circular economy: An analysis of 114 definitions (2017)The Presentation of Self in Everyday Life. (1956)Metaphors We Live By (2003)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Research in Organizational Behavior (1984)Market Orientation: Antecedents and Consequences (1993)The Discovery of Grounded Theory (2017)An array of qualitative data analysis tools: A call for data analysis triangulation. (2007)Gender: An Intersectionality Perspective (2008)The qualitative research interview (2011)Focus Groups in Social Research (2001)Designing a Qualitative Study (2009)Theory Construction in Qualitative Research (2012)
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References

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  • 1988Communication and Control Processes in the Delivery of Service Quality2,030 cited
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  • 1991The Storytelling Organization: A Study of Story Performance in an Office- Supply Firm

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1,723 cited
  • 1995STORIES OF THE STORYTELLING ORGANIZATION: A POSTMODERN ANALYSIS OF DISNEY AS "TAMARA-LAND".1,195 cited
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