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Integrated marketing communication: making it work at a strategic level

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References

2004Integrated Marketing Communications543 cited
2009Integrated marketing communications: From media channels to digital connectivity299 cited
2005Towards a new definition of Integrated Marketing Communications (IMC)249 cited
2000Correlates of Integrated Marketing Communications219 cited
2009Integrated marketing communications measurement and evaluation115 cited
2004Understanding The Diffusion Of Integrated Marketing Communications111 cited
2004Perceptions of IMC After A Decade Of Development: Who's At The Wheel, And How Can We Measure Success?95 cited

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2017IMC capability: antecedents and implications for brand performance77 cited
2017IMC, social media and UK fashion micro-organisations35 cited
2020Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)32 cited
2019A process view of the role of integrated marketing communications during brand crises24 cited
2017The internal and external challenges facing clients in implementing IMC21 cited
2017Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?19 cited
2019The Role of Perceived Value and Gender on Customers' Purchase Intention of Ride Sharing Services

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14 cited

2019Brand Related Capabilities and the Process of Integrated Marketing Communications (IMC): A Resource Based View (RBV)12 cited

2024Creating student value in higher education through customer-centric integrated marketing communication9 cited

2016In Nudge we trust- En kvalitativ studie om Systembolagets digitala nudging0 cited