SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Consumers’ Attitudes Toward Unsolicited Commercial E-mail and Postal Direct Mail Marketing Methods
12 references·16 citing·39 second hop
Consumers’ Attitudes Toward Unsolicited Commercial E-mail and Postal Direct Mail Marketing Methods (2006)Consumers’ Attitudes Toward Unsolicited C…Commercial Scenarios for the Web: Opportunities and Challenges (2006)Commercial Scenarios for the …Measuring the Intrusiveness of Advertisements: Scale Development and Validation (2002)Measuring the Intrusiveness o…Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Forced Exposure and Psycholog…The Therapeutic Reactance Scale: A Measure of Psychological Reactance (1991)The Therapeutic Reactance Sca…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Affective Responses Mediating Acceptance of Advertising (1986)Affective Responses Mediating…Causes of Irritation in Advertising (1985)Causes of Irritation in Adver…Psychological Reactance: A Theory of Freedom and Control (1981)Psychological Reactance: A Th…A Theory of Psychological Reactance (1968)A Theory of Psychological Rea…A Theory of Psychological Reactance (1968)A Theory of Psychological Rea…How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention (2021)How and When Personalized Adv…Toward an integrated model of consumer reactance: a literature analysis (2020)Toward an integrated model of…The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps (2020)The Effects of Mobile Adverti…The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2019)The Covert Advertising Recogn…Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior (2019)Temporal Certainty and Skippa…Path to effective mobile advertising in Asian markets (2019)Path to effective mobile adve…Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands (2018)Is my fear of missing out (FO…Content-related factors influence perceived value of location-based mobile advertising (2018)Content-related factors influ…Permission email marketing and its influence on online shopping (2016)Permission email marketing an…Customization of online advertising: The role of intrusiveness (2013)Customization of online adver…Towards a micro conception of brand personality: An application for print media brands in a French context (2012)Towards a micro conception of…Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication (2011)Enough Is Enough! The Fine Li…Why provide an online review? An extended theory of planned behavior and the role of Big-Five personality traits (2010)Why provide an online review?…Perceived intrusiveness in digital advertising: strategic marketing implications (2010)Perceived intrusiveness in di…Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness (2009)Mobile advertising: The influ…‘Hello, Mrs. Sarah Jones! We recommend this product!’ Consumers' perceptions about personalized advertising: comparisons across advertisements delivered via three different types of media (2009)‘Hello, Mrs. Sarah Jones! We …A Paradigm for Developing Better Measures of Marketing Constructs (1979)Comparative fit indexes in structural models. (1990)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)Friends, Fans, and Followers: Do Ads Work on Social Networks? (2011)Stay Away From Me (2012)Statistical principles in experimental design. (1962)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)eWOM overload and its effect on consumer behavioral intention depending on consumer involvement (2008)Online Display Advertising: Targeting and Obtrusiveness (2011)Social Networks, Personalized Advertising, and Privacy Controls (2013)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)A New Marketing Paradigm for Electronic Commerce (1997)Survey of Internet users' attitudes toward Internet advertising (1999)Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations (2000)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Diffusion of Innovations 1 (2019)Consumer Evaluations of Brand Extensions (1990)Understanding Customer Experience Throughout the Customer Journey (2016)Advances in Consumer Research (2025)Normative Influences on Altruism (1977)Men, masculinity, and the contexts of help seeking. (2003)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)The Elaboration Likelihood Model of Persuasion (1986)The Psychology of Self-Affirmation: Sustaining the Integrity of the Self (1988)Advertising Value and Advertising on the Web (1996)The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)A justification-suppression model of the expression and experience of prejudice. (2003)Social Pressure and Voter Turnout: Evidence from a Large-Scale Field Experiment (2008)Misinformation and Its Correction (2012)
this work references cited by second hop

References

  • 1968A Theory of Psychological Reactance4,758 cited
  • 1981Psychological Reactance: A Theory of Freedom and Control3,038 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1968A Theory of Psychological Reactance1,665 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 1986Affective Responses Mediating Acceptance of Advertising1,076 cited
  • 2002Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads1,037 cited
  • 2006Commercial Scenarios for the Web: Opportunities and Challenges812 cited
  • 2002Measuring the Intrusiveness of Advertisements: Scale Development and Validation734 cited
  • 1985Causes of Irritation in Advertising402 cited
  • 1991The Therapeutic Reactance Scale: A Measure of Psychological Reactance251 cited

Cited by

  • 2013Customization of online advertising: The role of intrusiveness283 cited
  • 2010Why provide an online review? An extended theory of planned behavior and the role of Big-Five personality traits

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

196 cited
  • 2018Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands186 cited
  • 2019The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats174 cited
  • 2021How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention163 cited
  • 2011Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication153 cited
  • 2010Perceived intrusiveness in digital advertising: strategic marketing implications142 cited
  • 2019Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior88 cited
  • 2009‘Hello, Mrs. Sarah Jones! We recommend this product!’ Consumers' perceptions about personalized advertising: comparisons across advertisements delivered via three different types of media67 cited
  • 2016Permission email marketing and its influence on online shopping64 cited
  • 2012Towards a micro conception of brand personality: An application for print media brands in a French context62 cited
  • 2009Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness62 cited
  • 2018Content-related factors influence perceived value of location-based mobile advertising62 cited
  • 2020The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps54 cited
  • 2020Toward an integrated model of consumer reactance: a literature analysis52 cited
  • 2019Path to effective mobile advertising in Asian markets44 cited