Article1997

Country of Origin Attitudes in Mexico

61 citations0/0 files storedJournal of International Consumer Marketing

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Consumer Behavior in Brand Consumption and Identification Cultural Differences and Values Consumer Perception and Purchasing Behavior

Abstract

This study established three fundamental research goals: to determine the degree to which upper class Mexicans have a positive attitude toward foreign made products using the CETSCALE; to ascertain socio-demographic characteristics associated with malinchismo; and to evaluate if malinchismo influences Mexican consumers' purchasing behavior. Using interviews with 400 Mexican consumers, it was determined that upper-income Mexicans prefer foreign products, but this was mediated by age, education, and household size.

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References

1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects 1991A Cross-National Assessment of the Reliability and Validity of the CETSCALE 1983Ethnic Migration, Assimilation, and Consumption 1989Situational Ethnicity and Consumer Behavior 1971Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S.1986Consumer Attitudes Toward Canadian-Made Versus Imported Products 1993Culture and Consumer Behavior:

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2011Global strategy and global business environment: the direct and indirect influences of the home country on a firm's global strategy 2012Country of origin factors influencing US consumers' perceived price for multinational products 2014The mediation of trust in country-of-origin effects across countries 2014Emerging market consumers’ country of production image, trust and quality perceptions of global brands made-in China 2019Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision

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