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Country of Origin Attitudes in Mexico

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References

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Cited by

2011Global strategy and global business environment: the direct and indirect influences of the home country on a firm's global strategy123 cited
2012Country of origin factors influencing US consumers' perceived price for multinational products57 cited
2014The mediation of trust in country-of-origin effects across countries54 cited
2014Emerging market consumers’ country of production image, trust and quality perceptions of global brands made-in China53 cited
2019Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision

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47 cited

2010Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans43 cited

2005Perception of foreignness: Benefit or liability41 cited

2012INFLUENCE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTIONS: CASE OF CROATIA38 cited

2000Examining strategic and economic development implications of globalising through franchising31 cited

2007Conceptualizing Inter-Attitudinal Conflict in Consumer Response to Foreign Brands29 cited

2013Regional and country ethnocentrism: broadening ASEAN origin perspectives26 cited

1998The ‘Country-Of-Origin Effect’ and Consumer Attitudes to ‘Buy Local’ Campaigns: Australian Evidence25 cited

2011Do Ghanaians Prefer Imported Textiles to Locally Manufactured Ones?23 cited

2010American Symbolism in Intercultural Communication: An Animosity/Ethnocentrism Perspective on Intergroup Relations and Consumer Attitudes23 cited

2017Are Consumers Willing to Pay More for a “Made in” Product? An Empirical Investigation on “Made in Italy”21 cited

2016A Comparative Study of Consumer Perception of Product Quality: Chinese versus Non-Chinese Products20 cited