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Control of preferences in social networks
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Control of preferences in social networks (2010)Control of preferences in social networksStrategies for the Diffusion of Innovations on Social Networks (2005)Strategies for the Diffusion …Differential Games in Marketing (2004)Differential Games in Marketi…Norm formation in social influence networks (2001)Norm formation in social infl…Closed-Loop Advertising Strategies in a Duopoly (1997)Closed-Loop Advertising Strat…Empirical Analysis of Closed-Loop Duopoly Advertising Strategies (1992)Empirical Analysis of Closed-…An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly (1992)An Empirical Investigation of…Power and Centrality: A Family of Measures (1987)Power and Centrality: A Famil…A Model of Advertising Competition (1985)A Model of Advertising Compet…A survey of some differential games in advertising (1982)A survey of some differential…Optimizing Advertising Expenditures in a Dynamic Duopoly (1979)Optimizing Advertising Expend…Economics and the Competitive Process (1979)Economics and the Competitive…Profit maximization through advertising: A nonzero sum differential game approach (1978)Profit maximization through a…Dynamic Optimal Control Models in Advertising: a Survey (1977)Dynamic Optimal Control Model…A New Product Growth for Model Consumer Durables (1969)A New Product Growth for Mode…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Nonzero-sum differential games (1969)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Optimal Advertising Policy Under Dynamic Conditions (1976)Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach (2004)Generic and Brand Advertising Strategies in a Dynamic Duopoly (2005)The Diffusion of Services (2009)A Theory of Social Comparison Processes (1954)The Strength of Weak Ties (1973)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Formal Theory of Reflected Appraisals in the Evolution of Power (2011)Power dimensions and influence reputation in tourist destinations: Empirical evidence from a network of actors and stakeholders (2011)Adolescents under Pressure (2016)Some effects of certain communication patterns on group performance. (1951)Networks as the Pipes and Prisms of the Market (2001)Structural vs. relational embeddedness: social capital and managerial performance (2005)On Network Theory (2011)A Theory of Dynamic Oligopoly, I: Overview and Quantity Competition with Large Fixed Costs (1988)Game Theory with Applications to Economics (1992)Estimating Market Power and Strategies (2007)Building Brand Awareness in Dynamic Oligopoly Markets (2008)The Economics of Information (1961)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)Strategies for online communities (2008)A two-period game of a closed-loop supply chain (2013)A survey of game-theoretic models of cooperative advertising (2014)New product strategies: What distinguishes the top performers? (1984)Optimal Pricing and Advertising Policies for New Product Oligopoly Models (1984)The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing (1988)Feature Article—Aggregate Advertising Models: The State of the Art (1979)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Building Models for Marketing Decisions (2000)Using Online Conversations to Study Word-of-Mouth Communication (2004)Electronic word-of-mouth in hospitality and tourism management (2007)What Makes Online Content Viral? (2011)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
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References

  • 1969A New Product Growth for Model Consumer Durables5,999 cited
  • 1987Power and Centrality: A Family of Measures5,196 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 2004Differential Games in Marketing303 cited
  • 1977Dynamic Optimal Control Models in Advertising: a Survey277 cited
  • 2001Norm formation in social influence networks233 cited
  • 1992An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly184 cited
  • 1979Optimizing Advertising Expenditures in a Dynamic Duopoly182 cited
  • 1992Empirical Analysis of Closed-Loop Duopoly Advertising Strategies145 cited
  • 1985A Model of Advertising Competition140 cited
  • 1979Economics and the Competitive Process129 cited
  • 1997Closed-Loop Advertising Strategies in a Duopoly109 cited
  • 2005Strategies for the Diffusion of Innovations on Social Networks100 cited
  • 1982A survey of some differential games in advertising91 cited
  • 1978Profit maximization through advertising: A nonzero sum differential game approach

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