Managing the Demand-Supply Chain: Value Innovations for Customer Satisfaction

Abstract

Introduction. Demand and Supply Chains--The New Supply Chain Management. Value Thresholds and Traps. Reshaping Your Value Offering--How to Do It. Excellence through Demand-Supply Chain Management. Operational Effectiveness--Know Your Own Demand Chain. Microcosms--Collaborate to Implement Effectively. Managing Information Technology--How to Stretch Your Business to Its Full Potential. Information Technology Value Capture--Linking IT Seamlessly to Business Opportunity. Wireless Communication Revolutionizes the Demand-Supply Chain. Index.

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