SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Managing hybrid marketing systems.
0 references·16 citing·55 second hop
Managing hybrid marketing systems. (1991)Managing hybrid marketing systems.What does phygital really mean? A conceptual introduction to the phygital customer experience (PH-CX) framework (2022)What does phygital really mea…Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study (2014)Business Model Transformation…Internet-based sales channel strategies of born global firms (2010)Internet-based sales channel …The chilling effects of network externalities (2009)The chilling effects of netwo…The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment (2007)The Performance Implications …Multi-channel service retailing: The effects of channel performance satisfaction on behavioral intentions (2006)Multi-channel service retaili…Innovation in services in networks of organizations and in the distribution of services (2006)Innovation in services in net…Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains (2006)Dual Distribution and Intangi…Customer Relationship Management: from Strategy to Implementation (2006)Customer Relationship Managem…Choosing an optimal channel mix in multichannel environments (2006)Choosing an optimal channel m…How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels (2005)How Potential Conflict Drives…The role of multichannel integration in customer relationship management (2004)The role of multichannel inte…Internet Site Evaluations: The Influence of Behavioral Experience, Existing Images, and Selected Website Characteristics (2002)Internet Site Evaluations: Th…Research Priorities in Sales Strategy and Performance (2001)Research Priorities in Sales …Business Marketing Comes of Age: A Comprehensive Review of the Literature (2000)Business Marketing Comes of A…The Current State of Sales Force Activities (1999)The Current State of Sales Fo…Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Qualitative Data Analysis (2008)The organisational-cooperation mode of innovation and its prominence amongst European service firms (2008)Open service innovation and the firm's search for external knowledge (2013)A systematic review of research on innovation in hospitality and tourism (2016)Selling Activity and Sales Position Taxonomies for Industrial Salesforces (1986)An examination of gender differences in selling behaviors and job attitudes (1995)Bringing “Social” Into Sales: The Impact of Salespeople’S Social Media Use on Service Behaviors and Value Creation (2012)Revolution in Sales: The Impact of Social Media and Related Technology on the Selling Environment (2012)Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler (2017)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Why Satisfied Customers Defect (1995)A Strategic Framework for Customer Relationship Management (2005)A CRM performance measurement framework: Its development process and application (2008)Digital platform openness: Drivers, dimensions and outcomes (2019)The value relevance of digital marketing capabilities to firm performance (2022)The Nature of the Firm (1937)Qualitative Data Analysis: An Expanded Sourcebook (1994)Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies (2013)Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs (2019)The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs (2020)The Commitment-Trust Theory of Relationship Marketing (1994)The balanced scorecard: Translating strategy into action (1997)Evolving to a New Dominant Logic for Marketing (2003)A review of customer relationship management: successes, advances, pitfalls and futures (2012)CRM to social CRM: the integration of new technologies into customer relationship management (2014)Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research (2016)A Coefficient of Agreement for Nominal Scales (1960)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The Effect of Superstar Software on Hardware Sales in System Markets (2009)Commentary—Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion (2010)Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion (2012)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Build touchpoints and they will come: transitioning to omnichannel retailing (2018)Omni-channel retailing research – state of the art and intellectual foundation (2018)The development of business model research: A bibliometric review (2021)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Tourist behavioural intentions in relation to service quality and customer satisfaction in Kinmen National Park, Taiwan (2010)Misalignment and Its Influence on Integration Quality in Multichannel Services (2014)A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing (2021)Estimating Nonresponse Bias in Mail Surveys (1977)On the Evaluation of Structural Equation Models (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance (2011)When do Dynamic Capabilities Lead to Competitive Advantage? The Importance of Strategic Fit (2018)The digital marketing capabilities gap (2020)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Design Science in Information Systems Research1 (2004)Phygital technologies and environments for breakthrough innovation in customers' and citizens' journey. A critical literature review and future agenda (2023)The phygital transformation: a systematic review and a research agenda (2023)Phygital customer experience in the metaverse: A study of consumer sensory perception of sight, touch, sound, scent, and taste (2024)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2004The role of multichannel integration in customer relationship management367 cited
  • 2006Customer Relationship Management: from Strategy to Implementation365 cited
  • 2009The chilling effects of network externalities232 cited
  • 2006Innovation in services in networks of organizations and in the distribution of services220 cited
  • 2006Multi-channel service retailing: The effects of channel performance satisfaction on behavioral intentions204 cited
  • 2022What does phygital really mean? A conceptual introduction to the phygital customer experience (PH-CX) framework181 cited
  • 2007The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment170 cited
  • 2010Internet-based sales channel strategies of born global firms162 cited
  • 1999The Current State of Sales Force Activities160 cited
  • 2014Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study158 cited
  • 2006Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains156 cited
  • 2000Business Marketing Comes of Age: A Comprehensive Review of the Literature154 cited
  • 2002Internet Site Evaluations: The Influence of Behavioral Experience, Existing Images, and Selected Website Characteristics154 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2005
How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels
139 cited
  • 2006Choosing an optimal channel mix in multichannel environments136 cited
  • 2001Research Priorities in Sales Strategy and Performance127 cited