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“Who is Your Hero?” Implications for Athlete Endorsement Strategies
6 references·16 citing·41 second hop
“Who is Your Hero?” Implications for Athlete Endorsement Strategies (2003)“Who is Your Hero?” Implications for Athl…Qualitative Research Methods for the Social Sciences (2000)Qualitative Research Methods …Sports Marketing: A Strategic Perspective (1998)Sports Marketing: A Strategic…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of qualitative researc…Fundamentals of Sport Marketing (1996)Fundamentals of Sport Marketi…The image : a guide to pseudo-events in America (1992)The image : a guide to pseudo…Case Study Research: Design and Methods (1991)Case Study Research: Design a…Sports celebrity personality and purchase intention: the role of endorser-brand congruence, brand credibility and brand image transfer (2021)Sports celebrity personality …The formation of heroes and the myth of national identity (2020)The formation of heroes and t…Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands (2020)Seriously, conspicuous consum…The impact of scandal on sport consumption: do different scandal types have different levels of influence on different consumer segments? (2019)The impact of scandal on spor…Perceived corporate social responsibility performance in professional football and its impact on fan-based patronage intentions (2019)Perceived corporate social re…Exploring athlete brand image development on social media: the role of signalling through source credibility (2019)Exploring athlete brand image…A Site to Resist and Persist: Diversity, Social Justice, and the Unique Nature of Sport (2019)A Site to Resist and Persist:…Validating and extending the sport brand personality scale (2016)Validating and extending the …The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football? (2015)The importance of key celebri…Attitude towards materialism in sport and materialism tendencies amongst black Generation Y students (2011)Attitude towards materialism …Athlete endorser effectiveness: model development and analysis (2011)Athlete endorser effectivenes…Search for the hero: an investigation into the sports heroes of British sports fans (2009)Search for the hero: an inves…An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans (2009)An analysis of spectator moti…Celebrity athletes and athletic clothing design: branding female tennis players (2007)Celebrity athletes and athlet…Talent, Looks or Brains? New Zealand Advertising Practitioners' Views on Celebrity and Athlete Endorsers (2005)Talent, Looks or Brains? New …Sport Heroes as Sport Product Endorsers: The Role of Gender in the Transfer of Meaning Process for Selected Undergraduate Students (2004)Sport Heroes as Sport Product…PRELIMINARY VALIDATION OF THE SPORT FAN MOTIVATION SCALE (1995)Using LISREL for Structural Equation Modeling: A Researcher′s Guide (1998)Sport Spectator Consumption Behavior (2003)Examining Television Consumers of Mixed Martial Arts: The Relationship Among Risk Taking, Emotion, Attitude, and Actual Sport-Media-Consumption Behavior (2010)Why we follow: Examining motivational differences in following sport organizations on Twitter and Weibo (2018)Study on relationships among sports spectator motivations, satisfaction and behavioral intention: empirical evidence from Chinese marathon (2019)Researching Lived Experience: Human Science for an Action Sensitive Pedagogy (1990)Narrative Inquiry: Experience and Story in Qualitative Research (1999)Using thematic analysis in psychology (2006)Document Analysis as a Qualitative Research Method (2009)Seeking Qualitative Rigor in Inductive Research (2012)Knowing and the Known. (1950)Leveraging Subculture and Identity to Promote Sport Events (2001)Sport Consumer Typologies: A Critical Review (2003)Branding athletes: Exploration and conceptualization of athlete brand image (2013)The Presentation of Self in Everyday Life. (1956)Job Market Signaling (1973)The Presentation of Self in Everyday Life (2023)Principles and Practice of Structural Equation Modeling (1998)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour (2021)Religiosity versus profit-loss sharing: how Islamic banks brand fidelity influence the Muslim consumers’ commitment (2022)The role of intangible attributes of luxury brands for signalling status: A systematic literature review (2022)The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective (1983)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Getting Past the Red Tees: Constraints Women Face in Golf and Strategies to Help Them Stay (2006)Choosing an Endorser for a Women’s Sporting Event: The Interaction of Attractiveness and Expertise (2007)Celebrity Endorsements: An Examination of Gender and Consumers’ Attitudes (2008)The Sport Spectator Satisfaction Model: A Conceptual Framework for Understanding the Satisfaction of Spectators (2002)The Four Domains of Sports Marketing: A Conceptual Framework (2008)Sport is not industry: bringing sport back to sport management (2020)Tourist motivation an appraisal (1981)Exploring the essence of memorable tourism experiences (2011)To See and Be Seen: Celebrity Practice on Twitter (2011)Theory Building From Cases: Opportunities And Challenges (2007)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)Qualitative Content Analysis: Theoretical Background and Procedures (2014)How to plan and perform a qualitative study using content analysis (2016)A hands-on guide to doing content analysis (2017)
this work references cited by second hop

References

  • 1991Case Study Research: Design and Methods39,535 cited
  • 1998Basics of qualitative research : techniques and procedures for developing grounded theory38,622 cited
  • 2000Qualitative Research Methods for the Social Sciences5,508 cited
  • 1992The image : a guide to pseudo-events in America2,821 cited
  • 1998Sports Marketing: A Strategic Perspective449 cited
  • 1996Fundamentals of Sport Marketing183 cited

Cited by

  • 2019Exploring athlete brand image development on social media: the role of signalling through source credibility123 cited
  • 2009An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans71 cited
  • 2020Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands64 cited
  • 2004Sport Heroes as Sport Product Endorsers: The Role of Gender in the Transfer of Meaning Process for Selected Undergraduate Students64 cited
  • 2021Sports celebrity personality and purchase intention: the role of endorser-brand congruence, brand credibility and brand image transfer62 cited
  • 2005Talent, Looks or Brains? New Zealand Advertising Practitioners' Views on Celebrity and Athlete Endorsers55 cited
  • 2019A Site to Resist and Persist: Diversity, Social Justice, and the Unique Nature of Sport

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53 cited
  • 2011Athlete endorser effectiveness: model development and analysis50 cited
  • 2015The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?39 cited
  • 2019Perceived corporate social responsibility performance in professional football and its impact on fan-based patronage intentions34 cited
  • 2020The formation of heroes and the myth of national identity30 cited
  • 2016Validating and extending the sport brand personality scale28 cited
  • 2009Search for the hero: an investigation into the sports heroes of British sports fans27 cited
  • 2019The impact of scandal on sport consumption: do different scandal types have different levels of influence on different consumer segments?26 cited
  • 2007Celebrity athletes and athletic clothing design: branding female tennis players25 cited
  • 2011Attitude towards materialism in sport and materialism tendencies amongst black Generation Y students21 cited