this work references cited by second hopReferences
- 1985Measuring the Involvement Construct6,012 cited
- 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
- 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
- 2002Building Brand Community2,654 cited
- 1985Measuring Consumer Involvement Profiles2,247 cited
- 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
- 1995Liberatory Postmodernism and the Reenchantment of Consumption1,633 cited
- 1988The flow experience and its significance for human psychology1,037 cited
- 2002Tribal marketing889 cited
- 1986After the New Wears off: The Temporal Context of Product Involvement608 cited
- 2003Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe431 cited
- 2000The Costs and Benefits of Consuming357 cited
- 2003Social Motivation in Youth Sport304 cited
- 2002Consumer resistance in a world of advertising clutter: The case of Adbusters236 cited
- 1984Product Involvement As Leisure Behavior163 cited
- 2004
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work