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Marketing strategies for increasing symphony season ticket purchases among college students
6 references·0 citing·19 second hop
Marketing strategies for increasing symphony season ticket purchases among college students (1992)Marketing strategies for increasing symph…Advances in Consumer Research (2025)Advances in Consumer ResearchThe effects of family life cycle on arts patronage (1982)The effects of family life cy…Predictors of Attendance at the Performing Arts (1980)Predictors of Attendance at t…Audience Studies of the Performing Arts and Museums: A Critical Review. Research Division Report No. 9. (1978)Audience Studies of the Perfo…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The Arts in America (1964)The Arts in AmericaPerforming Arts: The Economic Dilemma (1967)Psychographics: A Critical Review (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Aesthetics, Ideologies and the Limits of the Marketing Concept (1983)The Innovation Diffusion Process in a Heterogeneous Population: A Micromodeling Approach (1990)Life Cycle Concept in Marketing Research (1966)Knowing the Public. A Review of Museum Marketing Literature and Research1 (1998)Knowing the public. A review of museum marketing literature and research (1999)Sponsorship and patronage and beyond (2017)Regional Symphony Orchestras: A Marketing Challenge (1996)Time, housework, and the rest of life (1996)The necessity of including the arts in STEM (2014)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Machine learning methods for the market segmentation of the performing arts audiences (2009)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
this work references cited by second hop

References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1980Predictors of Attendance at the Performing Arts176 cited
  • 1982The effects of family life cycle on arts patronage27 cited
  • 1964The Arts in America13 cited
  • 1978Audience Studies of the Performing Arts and Museums: A Critical Review. Research Division Report No. 9.5 cited

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