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Knowing the Public. A Review of Museum Marketing Literature and Research1 · Study

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ArticleKnowing the Public. A Review of Museum Marketing Literature and Research1

Nobuko Kawashima1998

Article1998

Knowing the Public. A Review of Museum Marketing Literature and Research1

Nobuko Kawashima

56 citations·0/0 files stored·Museum Management and Curatorship

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Museums and Cultural Heritage Diverse Aspects of Tourism Research Marketing and Advertising Strategies

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References

1989THE POWER OF IMAGES 1981The Social Production of Art 2010Museums and Their Visitors 1980Predictors of Attendance at the Performing Arts 2012The Design of Educational Exhibits 1994Services Marketing: the Case of Museums 1993Museum Visitor Studies in the 90s 2001Cultural Diversity: Developing Museum Audiences in Britain

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2014An Audience-Centric Approach for Museums Sustainability 2011Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty?2018From ‘listener’ to ‘speaker’ museum visitors: guest book as a means of dialogue 2012Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM 2007Museum pricing: challenges to theory development and practice 2011Audiences at the “New” Museum: Visitor Commitment, Diversity and Leisure at the Museum of New Zealand Te Papa Tongarewa

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1997Museum mangagement in a time of change : impacts of cultural policy on museums in Britain, 1979-1997report · 5 shared references 1999Knowing the public. A review of museum marketing literature and researcharticle · 3 shared references 2009Design-Based Research on Digital Media in a Museum Environmentarticle · 3 shared references 2003Art and Agency : A Reassessmentother · 2 shared references 1996Creating place identity through heritage interpretationarticle · 2 shared references 2015Theorizing Museum and Heritage Visitingother · 2 shared references

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Year1998

Typearticle

Published1998-01-01

VenueMuseum Management and Curatorship

ISSN-L0964-7775

Languageen

Citations56

Files0 public / 0

ShelfMuseums and Cultural Heritage

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doi10.1080/09647779800301701

openalex_workW4240882233

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2018

Marketing Research for Cultural Heritage Conservation and Sustainability: Lessons from the Field

2022Latent dimensions of museum experience: assessing cross-cultural perspectives of visitors from tripadvisor reviews