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Knowing the Public. A Review of Museum Marketing Literature and Research1

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References

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Cited by

2014An Audience-Centric Approach for Museums Sustainability56 cited
2011Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty?51 cited
2018From ‘listener’ to ‘speaker’ museum visitors: guest book as a means of dialogue41 cited
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2018Marketing Research for Cultural Heritage Conservation and Sustainability: Lessons from the Field36 cited

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2022Latent dimensions of museum experience: assessing cross-cultural perspectives of visitors from tripadvisor reviews33 cited

2017Visit motivations: development of a short scale for comparison across sites32 cited

2012Critical issues in the marketing of cultural goods: The decisive influence of cultural transmission31 cited

2012Service Quality of Macao Museums25 cited

2016Branding in the New Museum Era25 cited

2018How Physical Environment Impacts Visitors’ Behavior in Learning-Based Tourism—The Example of Technology Museum18 cited

2008The low status of management within the UK museums sector18 cited

1970Managing Strategic Communication in Museums. The case of Catalan museums18 cited

2011Comparison between Holistic Museum Visitors and Utilitarian Museum Visitors17 cited