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Measuring nonprofit marketing strategy performance: the case of museum stores · Study

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ArticleMeasuring nonprofit marketing strategy performance: the case of museum stores

Sandra Mottner2004

Article2004

Measuring nonprofit marketing strategy performance: the case of museum stores

Sandra Mottner · John B. Ford

93 citations·0/0 files stored·Journal of Business Research

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Museums and Cultural Heritage Marketing and Advertising Strategies Nonprofit Sector and Volunteering

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs 2002Learning in the Museum 1994Services Marketing: the Case of Museums 1998Museum Strategy and Marketing

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2008The impact of experiential consumption cognitions and emotions on behavioral intentions 2013An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan 2011Rethinking the Relationship between Social/Nonprofit Marketing and Commercial Marketing 2008The role of technological and organizational innovation in the relation between market orientation and performance in cultural organizations 2012Drivers, impediments and manifestations of brand orientation 2013Social Enterprises and the Performance Advantages of a Vincentian Marketing Orientation 2009Assessing the impact of organizational learning and innovation on performance in cultural organizations 2017How can European museums reach sustainability?

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Year2004

Typearticle

Published2004-02-06

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations93

Files0 public / 0

ShelfMuseums and Cultural Heritage

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doi10.1016/j.jbusres.2003.06.004

openalex_workW2105102184

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