SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Services Marketing: the Case of Museums · Study

ArticleShelves

ArticleServices Marketing: the Case of Museums

Fiona McLean1994

Article1994

Services Marketing: the Case of Museums

103 citations·0/0 files stored·Service Industries Journal

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Museums and Cultural Heritage Customer Service Quality and Loyalty Service and Product Innovation

Abstract

(1994). Services Marketing: the Case of Museums. The Service Industries Journal: Vol. 14, No. 2, pp. 190-203.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 103 citations exist upstream.

Cited by

2004Measuring nonprofit marketing strategy performance: the case of museum stores 2016Factors Influencing Museum Sustainability and Indicators for Museum Sustainability Measurement 2012Drivers, impediments and manifestations of brand orientation 1999Knowing the public. A review of museum marketing literature and research 2011How Do We Keep Them Coming?: Examining Museum Experiences Using a Services Marketing Paradigm 2009Creating Sustainable Practice in a Museum Context: Adopting Service-Centricity in Non-Profit Museums 1995A marketing revolution in museums?1998Knowing the Public. A Review of Museum Marketing Literature and Research1

Details

Year1994

Typearticle

Published1994-04-01

VenueService Industries Journal

ISSN-L0264-2069

Languageen

Citations103

Files0 public / 0

ShelfMuseums and Cultural Heritage

Identifiers

doi10.1080/02642069400000022

openalex_workW2122790239

Links

Imported from OpenAlex (CC0) — nothing here is generated.