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Regional Symphony Orchestras: A Marketing Challenge · Study

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ArticleRegional Symphony Orchestras: A Marketing Challenge

Uğur Yavaş1996

Article1996

Regional Symphony Orchestras: A Marketing Challenge

9 citations·0/0 files stored·Journal of Professional Services Marketing

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Arts, Culture, and Music Studies

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19791979 educators' conference proceedings 1980Predictors of Attendance at the Performing Arts 1981Design of Subscription Programs for a Performing Arts Series 1993Marketing the fine and performing arts: What has marketing done for the arts lately?1964The Arts in America

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Details

Year1996

Typearticle

Published1996-06-21

VenueJournal of Professional Services Marketing

ISSN-L0748-4623

Languageen

Citations9

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1300/j090v13n02_09

openalex_workW1968152005

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