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Regional Symphony Orchestras: A Marketing Challenge
5 references·0 citing·23 second hop
Regional Symphony Orchestras: A Marketing Challenge (1996)Regional Symphony Orchestras: A Marketing…Marketing the fine and performing arts: What has marketing done for the arts lately? (1993)Marketing the fine and perfor…Design of Subscription Programs for a Performing Arts Series (1981)Design of Subscription Progra…Predictors of Attendance at the Performing Arts (1980)Predictors of Attendance at t…1979 educators' conference proceedings (1979)1979 educators' conference pr…The Arts in America (1964)The Arts in AmericaDe Gustibus Non Est Disputandum: a Study of the Potential For Broadening the Appeal of Performing Arts (1980)Museum and Performing Arts Marketing: A Climate of Change (1998)CONSUMER PERCEPTIONS OF SPONSORSHIP IN THE ARTS (2005)Leveraging Associations: The Promotion of Cultural Sponsorships (2007)Social Division and Aesthetic Specialization: The Middle Class and Musical Events (2012)Performing Arts: The Economic Dilemma (1967)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Psychographics: A Critical Review (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Aesthetics, Ideologies and the Limits of the Marketing Concept (1983)The Innovation Diffusion Process in a Heterogeneous Population: A Micromodeling Approach (1990)Estimating the Weights for Multiple Attributes in a Composite Criterion Using Pairwise Judgments (1973)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models (1979)Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models (1981)A Comparative Evaluation of Multiattribute Consumer Preference Models (1984)Decompositional Multiattribute Preference Models in Spatial Choice Analysis: A Review of Some Recent Developments (1984)Marketing strategies for increasing symphony season ticket purchases among college students (1992)Time, housework, and the rest of life (1996)The necessity of including the arts in STEM (2014)Consumer responses to service failures: Influence of procedural and interactional fairness perceptions (1992)Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects (1993)It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting (2004)
this work references cited by second hop

References

  • 19791979 educators' conference proceedings246 cited
  • 1980Predictors of Attendance at the Performing Arts176 cited
  • 1981Design of Subscription Programs for a Performing Arts Series116 cited
  • 1993Marketing the fine and performing arts: What has marketing done for the arts lately?25 cited
  • 1964The Arts in America13 cited

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