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1993Cultures and Organizations: Software of the Mind.17,690 cited
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1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
1995Review of a 40‐year debate in international advertising218 cited
1986GLOBAL STANDARDIZATION—COURTING DANGER187 cited
1965How International Can European Advertising Be?160 cited
1963Standardization of Advertising for Western Europe66 cited

2006Culture and web communications148 cited
2008Students' travel behaviour: a cross‐cultural comparison of UK and China145 cited
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2003Reorganization of distribution in globalization of markets: the dynamic context of supply chain management79 cited
2005Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea72 cited
2015Loyalty Programs in Emerging and Developed Markets: The Impact of Cultural Values on Loyalty Program Choice64 cited
2007

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51 cited