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Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry
16 references·10 citing·41 second hop
Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry (1999)Explaining and Evaluating the Implementat…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Reflections on Relationship Marketing in Consumer Markets (1995)Reflections on Relationship M…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…The Use of Influence Strategies in Interfirm Relationships in Industrial Product Channels (1991)The Use of Influence Strategi…Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships (1990)Performance Outcomes of Purch…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…International Marketing Research (1984)International Marketing Resea…International marketing and purchasing of industrial goods (1984)International marketing and p…Emerging perspectives on services marketing (1983)Emerging perspectives on serv…Statistical Power and Effect Size in Marketing Research (1981)Statistical Power and Effect …Designing Research for Application (1981)Designing Research for Applic…The Development of Buyer‐Seller Relationships in Industrial Markets (1980)The Development of Buyer‐Sell…Multilevel Linking Service Innovation, Service Sweethearting, and Brand Association: The Moderating Role of Sustainable Human Resource Management (2021)Multilevel Linking Service In…How relationship marketing, switching costs, and service quality impact customer satisfaction and loyalty in Taiwan’s airfreight forwarding industry? (2017)How relationship marketing, s…A relational classification of online banking customers (2013)A relational classification o…Effects of web site characteristics on customer loyalty in B2B e-commerce: evidence from Taiwan (2011)Effects of web site character…The impact of the Internet upon bank marketing (2010)The impact of the Internet up…Effects of organizational and serviceperson orientation on customer loyalty (2009)Effects of organizational and…Internal relationships (2006)Internal relationshipsPositive and negative consequences of a relationship manager strategy: New Zealand banks and their small business customers (2003)Positive and negative consequ…Les déterminants de la fidélité des clients commerciaux dans l'industrie bancaire canadienne (2003)Les déterminants de la fidéli…New technologies and their impact on French consumer behaviour: an investigation in the banking sector (2001)New technologies and their im…Statistical principles in experimental design. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis1,823 cited
  • 1981Designing Research for Application1,805 cited
  • 1990Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships1,644 cited
  • 1980The Development of Buyer‐Seller Relationships in Industrial Markets1,300 cited
  • 1983Emerging perspectives on services marketing1,018 cited
  • 1984International Marketing Research980 cited
  • 1984International marketing and purchasing of industrial goods800 cited
  • 1991The Use of Influence Strategies in Interfirm Relationships in Industrial Product Channels709 cited
  • 1995Reflections on Relationship Marketing in Consumer Markets

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556 cited
  • 1981Statistical Power and Effect Size in Marketing Research270 cited
  • Cited by

    • 2011Effects of web site characteristics on customer loyalty in B2B e-commerce: evidence from Taiwan50 cited
    • 2013A relational classification of online banking customers39 cited
    • 2006Internal relationships38 cited
    • 2009Effects of organizational and serviceperson orientation on customer loyalty37 cited
    • 2017How relationship marketing, switching costs, and service quality impact customer satisfaction and loyalty in Taiwan’s airfreight forwarding industry?34 cited
    • 2001New technologies and their impact on French consumer behaviour: an investigation in the banking sector32 cited
    • 2003Positive and negative consequences of a relationship manager strategy: New Zealand banks and their small business customers31 cited
    • 2003Les déterminants de la fidélité des clients commerciaux dans l'industrie bancaire canadienne28 cited
    • 2010The impact of the Internet upon bank marketing23 cited
    • 2021Multilevel Linking Service Innovation, Service Sweethearting, and Brand Association: The Moderating Role of Sustainable Human Resource Management11 cited