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The impact of the Internet upon bank marketing · Study

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ArticleThe impact of the Internet upon bank marketing

João F. Proença2010

OA

Articlebronze2010

The impact of the Internet upon bank marketing

João F. Proença · Marta Martins Silva · Teresa Fernandes

23 citations·0/0 files stored·Journal of Financial Services Marketing

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Customer Service Quality and Loyalty Technology Adoption and User Behaviour Digital Transformation in Financial Services

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References

1994The Commitment-Trust Theory of Relationship Marketing 1987Developing Buyer-Seller Relationships 2003Consumer Switching Costs: A Typology, Antecedents, and Consequences 2000Technology Infusion in Service Encounters 1999Exploiting the virtual value chain 1983Emerging perspectives on services marketing 1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset 1990Service encounters and service relationships: Implications for research

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2001New technologies and their impact on French consumer behaviour: an investigation in the banking sectorarticle · 10 shared references 2006Emerging perspectives on customer relationships, interactions and loyalty in Irish retail financial servicesarticle · 9 shared references 2007Small Business–Bank Relationships and the Role of Internet Bankingarticle · 9 shared references 2007On e‐banking adoption: from banker perception to customer realityarticle · 8 shared references 2005Towards a model of adoption in internet banking: Strategic communication challengesarticle · 8 shared references 2009Adoption of Technology Enabled Banking Self Services antecedents and consequencesthesis · 8 shared references

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Year2010

Typearticle

Published2010-09-01

VenueJournal of Financial Services Marketing

ISSN-L1363-0539

Languageen

Citations23

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1057/fsm.2010.12

openalex_workW2111256159

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