Social Media Messages in an Emerging Health Crisis: Tweeting Bird Flu

Sarah C. Vos · Marjorie M. Buckner

148 citations0/0 files storedJournal of Health Communication

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Public Relations and Crisis Communication Social Media in Health Education Communication and COVID-19 Impact

Abstract

Limited research has examined the messages produced about health-related crises on social media platforms and whether these messages contain content that would allow individuals to make sense of a crisis and respond effectively. This study uses the crisis and emergency risk communication (CERC) framework to evaluate the content of messages sent via Twitter during an emerging crisis. Using manual and computer-driven content analysis methods, the study analyzed 25,598 tweets about the H7N9 virus that were produced in April 2013. The study found that a large proportion of messages contained sensemaking information. However, few tweets contained efficacy information that would help individuals respond to the crisis appropriately. Implications and recommendations for practice and future study are discussed.

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References

1996Sensemaking in Organizations 2005Organizing and the Process of Sensemaking 2007Answering the Call for a Standard Reliability Measure for Coding Data 1992Putting the fear back into fear appeals: The extended parallel process model 2004Reliability in Content Analysis.1988ENACTED SENSEMAKING IN CRISIS SITUATIONS [1]2005Crisis and Emergency Risk Communication as an Integrative Model 2004Reliability in Content Analysis: Some Common Misconceptions and Recommendations

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