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Customer Segmentation in Customer Relationship Management Based on Data Mining · Study

WorkCustomer Segmentation in Customer Relationship Management Based on Data Mining

Yun Chen2006

OA

Workbronze2006

Customer Segmentation in Customer Relationship Management Based on Data Mining

Yun Chen · Guozheng Zhang · Dengfeng Hu · Shanshan Wang

21 citations·0/0 files stored·Springer eBooks

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Customer churn and segmentation Customer Service Quality and Loyalty Data Mining and Machine Learning Applications

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References

2004The Customer Relationship Management Process: Its Measurement and Impact on Performance 2004Valuing Customers 2002Avoid the four perils of CRM.2002Factors for Success in Customer Relationship Management (CRM) Systems 1998A practical yet meaningful approach to customer segmentation 2002Data mining and customer relationship marketing in the banking industry 2014Something Approaching Science? Cluster Analysis Procedures In The Crm Era

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2010Customer segmentation of bank based on data warehouse and data mining 2009Study of Customer Lifetime Value Model Based on Survival-Analysis Methods

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Year2006

Typeother

Published2006-08-29

VenueSpringer eBooks

Languageen

Citations21

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/0-387-34403-9_40

openalex_workW1528312858

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