Study of Customer Lifetime Value Model Based on Survival-Analysis Methods

Yun Chen · Huirong Zhang

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

Abstract

Customer lifetime value (CLV) is one of the key metrics in marketing and is considered an important segmentation base. By using survival-analysis approach, this paper studies the calculation of the parameters of retention rate and customer lifetime. Then an improved CLV model is attained and an example is discussed in detail.

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1998Customer lifetime value: Marketing models and applications 2006Modeling Customer Lifetime Value 2006Customer Segmentation in Customer Relationship Management Based on Data Mining

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2021Measure of CLV Toward Market Segmentation Approach in the Telecommunication Sector (Vietnam)

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