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Study of Customer Lifetime Value Model Based on Survival-Analysis Methods
3 references·1 citing·17 second hop
Study of Customer Lifetime Value Model Based on Survival-Analysis Methods (2009)Study of Customer Lifetime Value Model Ba…Modeling Customer Lifetime Value (2006)Modeling Customer Lifetime Va…Customer Segmentation in Customer Relationship Management Based on Data Mining (2006)Customer Segmentation in Cust…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…Measure of CLV Toward Market Segmentation Approach in the Telecommunication Sector (Vietnam) (2021)Measure of CLV Toward Market …Avoid the four perils of CRM. (2002)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Valuing Customers (2004)Knowledge Creation in Marketing Based on Data Mining (2008)Customer segmentation of bank based on data warehouse and data mining (2010)Principles of Marketing (1972)Brand Loyalty Vs. Repeat Purchasing Behavior (1973)The Commitment-Trust Theory of Relationship Marketing (1994)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)Creating Enduring Customer Value (2016)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)Handling class imbalance in customer churn prediction (2008)Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009)Determinants of corporate borrowing (1977)INVESTIGATING THE IMPORTANCE OF CUSTOMER LIFETIME VALUE IN MODERN MARKETING – A LITERATURE REVIEW (2021)
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References

  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2006Modeling Customer Lifetime Value732 cited
  • 2006Customer Segmentation in Customer Relationship Management Based on Data Mining21 cited

Cited by

  • 2021Measure of CLV Toward Market Segmentation Approach in the Telecommunication Sector (Vietnam)10 cited

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