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Customer Segmentation in Customer Relationship Management Based on Data Mining
7 references·2 citing·34 second hop
Customer Segmentation in Customer Relationship Management Based on Data Mining (2006)Customer Segmentation in Customer Relatio…Something Approaching Science? Cluster Analysis Procedures In The Crm Era (2014)Something Approaching Science…Valuing Customers (2004)Valuing CustomersThe Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)The Customer Relationship Man…Factors for Success in Customer Relationship Management (CRM) Systems (2002)Factors for Success in Custom…Data mining and customer relationship marketing in the banking industry (2002)Data mining and customer rela…Avoid the four perils of CRM. (2002)Avoid the four perils of CRM.A practical yet meaningful approach to customer segmentation (1998)A practical yet meaningful ap…Customer segmentation of bank based on data warehouse and data mining (2010)Customer segmentation of bank…Study of Customer Lifetime Value Model Based on Survival-Analysis Methods (2009)Study of Customer Lifetime Va…The Loyalty Effect (2001)Customer Relationship Management: A Comparative Analysis of Family and Nonfamily Business Practices* (2005)The influence of reviewer engagement characteristics on online review helpfulness: A text regression model (2014)Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data (2018)Customer list segmentation using the combined response model (1999)Retail segmentation using artificial neural networks (2002)How to use qualitative methods in evaluation (1987)Zero defections: quality comes to services. (1990)Information Systems Success: The Quest for the Dependent Variable (1992)The role of dynamic capabilities in e-business transformation (2003)A CRM performance measurement framework: Its development process and application (2008)A review of customer relationship management: successes, advances, pitfalls and futures (2012)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables (1989)The Commitment-Trust Theory of Relationship Marketing (1994)An empirical comparison of the efficacy of covariance-based and variance-based SEM (2009)The use of partial least squares path modeling in international marketing (2009)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer lifetime value: Marketing models and applications (1998)Modeling Customer Lifetime Value (2006)Measure of CLV Toward Market Segmentation Approach in the Telecommunication Sector (Vietnam) (2021)Principles of Corporate Finance. (1981)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Customer Engagement as a New Perspective in Customer Management (2010)Innovation diffusion and new product growth models: A critical review and research directions (2010)Relationship marketing strategy: an operant resource perspective (2014)A classification of live chat service users in the banking industry (2019)Determinants and mediators of the intention to upgrade the contract in buyer–seller relationships (2012)Customer Churn Prediction in Telecommunication A Decade Review and Classification (2013)Intellectual capital and profitability in an emerging insurance market (2017)An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)Why build a customer relationship management capability? (2007)The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation (2012)
this work references cited by second hop

References

  • 2004The Customer Relationship Management Process: Its Measurement and Impact on Performance1,686 cited
  • 2004Valuing Customers848 cited
  • 2002Avoid the four perils of CRM.699 cited
  • 2002Factors for Success in Customer Relationship Management (CRM) Systems262 cited
  • 1998A practical yet meaningful approach to customer segmentation167 cited
  • 2002Data mining and customer relationship marketing in the banking industry48 cited
  • 2014Something Approaching Science? Cluster Analysis Procedures In The Crm Era22 cited

Cited by

  • 2010Customer segmentation of bank based on data warehouse and data mining16 cited
  • 2009Study of Customer Lifetime Value Model Based on Survival-Analysis Methods11 cited

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