New Media Technology: Cultural and Commercial Perspectives

John V. Pavlik

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Abstract

Foreword. Preface. 1.New Media Technology. Conceptual Roadmap to Media Mapping the Consequences of Media The Changing Players. The Stakes. Industry Overview. 2.The Internet. Internet. World Wide Web. Multimedia and the Future of the Internet. 3.Historical Perspectives. From Cave Paintings to the Information Highway. The Nature of New Technologies. Good-bye Gutenberg. Learning from History. 4.The Technology. Media Technology Map. 5.From Convergence to the Information Superhighway. Key Concepts. Applications. Epilogue. 6.Masters of the Universe. Global and Domestic Players. The Financial Equation. Entrepreneurial Spirit. 7.Rewriting the Editorial and Creative Process. Once Upon a Time. Designing Quality Multimedia Content. Breaking the Rules. Journalists. Digital Content Manufacturing. 8.Marketing Electronic Publications. Shoot First, Ask Questions Later. Strategic Considerations. Adopters of Technology. Implications for Advertising. The Business Environment. Evaluating the Results. 9.The Legal and Regulatory Environment. Deregulating Communications. The Courts. The Clinton Administration. The Congress. State Regulators. International Regulatory Bodies. Computer Security and the Cryptography Controversy. Reconceptualizing Privacy. Protecting Intellectual Property Rights. 10.Social and Cultural Consequences. Social Consequences in Media Technology. Institutional Consequences of Technology. Cultural Consequences of Media Technology. Sociological Perspectives on Media Technology. Theoretical Perspectives on the Social Consequences of Media Technology. A Framework for Understanding the Social Consequences of Media Technology. 11.The Future. On the Holodeck. Parallel or Divergent Universes? Digital Publishing. A Business Manager's Guide to Digital Publishing. Glossary of Media Technology Terms. Appendix. Bibliography.

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